Essay on The Impact of a Mother’s Death on the Family

The Impact of a Mother’s Death on the Family Death ultimately brings individuals together and the Bundren family is no exception. Each member of this chaotic family dealt with their mother Addie’s death quite differently. Throughout the novel, Cash is the silent, hard-working type who says next to nothing about his family’s crazy nature and how he exactly feels about their current situations. I believe that Cash making his mother’s coffin outside the window was not cruel or disrespectful; it shows his loyalty and commitment to his mother. Of all the Bundren children, Cash dealt with his mother’s death through physical emotion. He worked diligently on constructing the coffin and making sure it would not slant or move during the journey†¦show more content†¦Dewel Dell is consumed with her own problems and the only true emotion she shows towards her mother is when she flings herself onto the bed where her mother lay. Vardaman is the young and sometimes impressionable child who loves animals and his mother. The Bundren children are so preoccupied with their own problems and thought that their mother’s death seems almost secondary to their own needs. The character I most despise has to be Anse. His wife dies and all he can think about is the new set of false teeth he will soon receive. I know that if anything happened to someone close to me, I would be in too much pain and grief to think of anything else. The family goes through turmoil on their journey to Jefferson and it is quite symbolic of their family life. Vardaman is consumed with superstition and ponders why the buzzards fly overhead, the entire family at one point contemplates what the storm and weather means, and of course Addie’s death-which Anse believes is the result of a road being built near their home. Whether or not these symbols have any significance is secondary to the task at hand; burying Addie. During the later sections of the novel, Addie narrates a portion and the reader learns that Jewel is Whitfield’s bastard son. I remember lines that Addie had once told Cora, Tull’s wife, about her closeness to Jewel. She explained that Jewel will ultimately be her salvation; in the end Jewel rescues the coffinShow MoreRelatedAnalysis Of As I Lay Dying 1738 Words   |  7 PagesThe Impact of Silence As I Lay Dying, is a novel written by William Cuthbert Faulkner, where a poor southern family named the Burdens set off on a journey through 1920’s Mississippi to bury their recently deceased mother Addie Bundren. Before, Addie Bundren passes away she makes her husband Anse promise to bury her in her hometown of Jefferson, Mississippi. This is a large task as the Burden family is located in Yoknapatawhpha County, Mississippi and they must make the rough journey to give theirRead MoreAnalysis Of Mary Shelley s Frankenstein 1601 Words   |  7 Pagesvoid, but out of chaos; the materials must, in the first place, be afforded: it can give form to dark, shapeless substances, but cannot bring into being the substance itself.†(Mary Shelley) An author’s personal story and background has an immense impact on literature and culture. It affects the style of the writing and ultimately the topics and themes they write about. The novel Frankenstein by Mary Shelley is an exceptional example of how a person’s experiences influence literature and culture.Read MoreA Mothers Love: Summary1267 Words   |  6 PagesA mother’s love Nothing comes close to having love that a mother haves for her children. Most women are great mothers to their children. Women that carry their children before they are born and then continue to take care them throughout their childhood and even into adulthood. Moms make sure that their children are safe and happy through their childhood. It is the unconditional love that a mother feels for her children that drives these feelings. It is hard to describe the feeling that a mom hasRead MoreAnalysis Of Celeste Ng s Everything I Never Told You And Mark Haddon s The Curious Incident Of The Dog1733 Words   |  7 PagesIncident of the Dog in the Night-Time, it becomes evident that the notion of loss has the potential to transform an individual’s perspective of the world and their place in it. The two novels investigate the tragic loss of family in detail and as a corollary of familial abandonment and death, loss of trust is endured by the protagonists and their peers. Despite both being written in the 21st century, Everything I Never Told You and The Curious Incident of the Dog in the Night-Time probe at the notion ofRead MoreAnalysis Of The Short Story Marzipan By Aimee Bender1222 Words   |  5 Pagesplayed in the two genders. While loss and grief usually cause passive and incommunicable emotions among men, women opt for disguising their emotions. Those stereotypical views about gender distinction, are supported and enforced by the traditional family structure reconstructed by the author. Although one of the purposes of exaggerating gender stereotypes to highlight the common issues with our way of dealing with grief and loss, the author strongly criticizes those gender stereotypes for the waysRead MoreFamily Supper : Unveiling The Truth Essay800 Words   |  4 PagesThe Truth In Family Supper, a Japanese son is presented as a rash and negligent character. As this short story further develops, several defective aspects of him get vividly demonstrated. The son when analyzed on the surface seems typical. But, the son’s visit to his family and the events that followed are mere double-faced act reflecting his ignorance, disrespectful, and cynical traits. The protagonist provokes the audience to sympathize with the announcement of his mother’s death. He quickly ralliesRead MoreA Mothers Love: Story797 Words   |  4 PagesProject 2 A Mothers Love A mother’s loves at what cost will one pay to receive it? The story â€Å"A Rocking Horse Winner† is about a young boy who desires to be loved by his mother. He desires his mother’s love so bad that he ends up dying trying to receive it. The author D.H. Lawrence develops a theme that states, the desire for money and social status is more important than her children. The story is about a young boy named Paul who tries to win his mother’s love by winning money. Paul hasRead MoreThe Reactions to the Death of Addie Bundren through William Faulkner ´s As I Lay Dying1389 Words   |  6 PagesThe Reactions to the Death of Addie Bundren through William Faulkner’s As I Lay Dying. The author of As I Lay Dying, William Faulkner, really contributes to the aspects of literature through his ability to tell a seemingly incredible story through only the â€Å"stream-of-consciousness† technique. Faulkner takes his insight beyond the piece, through other’s views and thoughts. Although the characters might be acting differently upon each subject or handling each action in opposite ways, the tone andRead MorePost Traumatic Stress Disorder Essay1069 Words   |  5 Pagesexperiences and not everyone has the same experience. Where we are born, how we are raised, and how we interpret life varies. However, once in every few generations, a stressful and disturbing event happens in a child’s life that could have a great impact on him and his future. Posttraumatic Stress Disorder (PTSD) is a mental disorder that results from experiencing or witnessing an extremely traumatic or tragic event that extends beyond one’s coping capacity. People with PT SD usually have frighteningRead MoreAnalysis Of Let It Snow By David Sedaris971 Words   |  4 Pagesemotional health. In health sciences students learn about body and brain functioning. Emotions,stress and decision-making have a significant impact on mental and physical health. Alcoholism is often a coping mechanism resulting in negative health consequences. David Sedaris’ mother is probably and alcohol, and her addiction has a negative impact on herself and her family. A common trope in pop culture is the drink a mother or a father pour themselves after a long day to relieve some of the stress of a daily

Technology and Culture Essay - 1409 Words

Technology and Culture Waiting with anticipation to discover my defining moment, the moment that makes or breaks each student in the class, our final. I sank down in my chair wondering if I would pass or fail the college level English class that I had struggled with all semester. Our teacher walked into the classroom, wearing his usual white pants with a blue collared shirt and a red bow tie. He grinned as his eyes peeked over the rim of his bifocal glasses, as he casually walked to the other end of the classroom. My heart sank into my chest while his words sizzled off his tongue, ESSAY. He then began to inform us that the essay should have at least one book source and 1200 words of information on a topic given. Everyone in the†¦show more content†¦I pushed connect, as I did everyday, but something was different today. When I clicked on the mouse the word ERROR appeared red on my screen. I leaned back, and thought about how this stupid computer was always giving me trouble. I went to unplug it, to begin again. I slid my hand down the back and reached for the plug. I gulped as I realized the enormous computer I had been sitting at this whole time. Without plugging it in again, I sat back in my seat as I began to notice my surroundings. I was sitting in the library at Hotchkiss High School the same library I had sat in for four years. Everything was different though. The chairs were newer looking and the librarian was young. The floor was tiled and there were three computers instead of the usually 22 that I was accustomed to. Not only were there fewer computers, but the computers were huge. I returned to the computer while I rationalized the situation. I plugged the cord back in and the computer began rebooting the screen. After 5 minutes had passed, I began to wonder if the computer would ever start up. I asked the librarian why the computer had a blank, green screen. She looked at me and giggled as she pulled a large floppy disk from her desk. You need this, she said as she handed me the disk. I looked at her very confused because I had never used a floppy disk in any of my computer projects. She smiled at me and pushed the diskShow MoreRelatedTechnology, Culture, And Culture1119 Words   |  5 Pagesmay have deemed a hindrance or ailment. In the implementation of every new technology it embodies many factors such as cultural, political, economic and scientific parallels. In the insert written by Arnold Pacey titled Technology; Practice and Culture, Arnold Pacey conveys the significance of attending to the cultural and organization facets of technology in its design and application, but most importantly that technology is a valued neutral implementation that is embedded with inadvertent culturalRead More Is Technology Changing Culture?1377 Words   |  6 Pagesdynamic association among culture and technology means that technologies furthermore change the cultures that use them regularly. Presumably, this alteration in culture is better for at least t he predictable future, or there would be no motive to use the new technology, that constantly develops. However, humans have a tendency to concentrate on the short-term benefits without thinking about the long-term penalties. Whether the failure to foresee how technologies will ‘move’ culture is the outcome of aRead MoreThe Surrender Of Culture And Technology Essay1239 Words   |  5 PagesTechnology is a neutral tool that does not shape what humans desire, it solely allows people to fulfill their desires. If the main human desires are remaining constant and only the ways in which humans express themselves is changing due to technological advances, then technology does not alter human values and desires in a significant way. In the book Technopoly: The Surrender of Culture to Technology, Postman explains the evolution of human dependency on technology. He starts with the tool-usingRead MoreCulture And Technology : Introduction1317 Words   |  6 PagesCulture and Technology: Introduction Human culture, technology and nature are forever changing and adjusting with each other in a vigorous trend. The changes in culture that one technology creates may then influence the development of another or different technology. â€Å"There has always been a connection between technology and culture† (Rotman). Technology has influenced human culture just as much as culture has generated progressions in technology. It is an intricate relationship that forms a symbolicRead MoreTechnology and Cultures Essay877 Words   |  4 Pagesfrom outside a given culture in addition to what can be acquired from within the culture itself by way of exercise of the academic, evaluative, and adaptive capacities. A sustained interest in science is important for at least two reasons. It would provide an stable base for a real technological evolution at a time in the history of the world when the dynamic connections between science and technology have been recognized and made the basis of equal attention to both: technology has become science-basedRead MoreDoes Technology Affects Culture or Does Culture Affect Technology?970 Words   |  4 Pages Culture is the unique set of beliefs, behaviors, and way of life of a group of people. Our culture, according to many, is undergoing a steady increase in the culture gap, and for the most part, their main target when seeking whom to blame is technology. Our culture drives us to pursue success and pleasure, complete tasks efficiently, and contemplate how to improve the lives of the generations to come and ourselves. These elements of our culture, these demands, the majority, are fulfilled by technologyRead More Is Technology Changing Culture? Essay1528 Words   |  7 PagesTechnology, an extravagant advancement of hominid creations, is revolutionizing cultures by substituting the manifestation of human intellectual achievement with facile objects that make life on earth easier. The fact that technology affects all individuals is inevitable, since everyone is surrounded by it, from large nuclear reactors to small nano chips. Culture is affected greatly from these daily encounters by changing views upon war, religious traditions, and lifestyles. These changes do notRead MoreTechnology, War, And World Culture1250 Words   |  5 PagesTechnology, War, and World Culture In 1939 the world seen events that would set the stage for the next great war. In September 3, 1939 Britain, France, Australia, and New Zealand declare war on Germany. Canada quickly follows suit, while United States to remain neutral. Between the nations, blows are quickly traded out; nations pushing technologies to the edge and pushing each others militaries to its full potential. Germany proved that is was a force to be dealt with. New weapons used in war resultedRead MoreDigital Technology And Political Culture1923 Words   |  8 PagesDigital Technology and Political Culture in New Zealand In contemporary New Zealand, over eighty percent of households have access to the Internet. Technology permeates almost all aspects of our cultural lives, so developments in technology can have immense consequences on the way we think, behave and interact. Political culture is not free from the influence of technology. From the printing press, television and now the digital tools utilised in modern New Zealand, technology has helped to shapeRead MoreModern Culture And Technology Paper Essay1791 Words   |  8 PagesModern Culture and Technology Paper Cell phones are an addiction, especially when one needs to constantly upgrade to the newest cell every year despite how much it costs, it is just like drugs. The first high (cell purchase) might be either free or low cost and the cell phone comes with so many apps but once hooked with that kind of technology the price for the latest cell phones keep going up, along with what comes on the cell phone itself. And not only that, but people are so into

Solutions For Social Security Essay Example For Students

Solutions For Social Security Essay Social Security is a hot topic of debate today, since most Americans believe that the system is near collapse. The trust fund that Americans have been paying into for Social Security is likely to dry up in 2029 due to the large number of baby boomers heading into retirement. Franklin Roosevelt set up Social security to help the people that had worked and Struggled all their lives in honest toil. Social security was set up to accomplish two main goals. The first goal of Social Security is to act as a disability or life insurance policy that protects almost all Americans. Currently, there are seven million survivors of deceased workers and four million disabled Americans that receive income support from Social Security. The second goal is to provide lifetime retirement benefits that rise with inflation. Social Security payments for retirees are needed to keep half of the elderly Americans above the poverty line. A large number of baby boomers believe that they wont see a dimes worth of Social Security benefits, and most younger people assume that once they have reached retirement the program will be gone. There have been many proposed solutions to the Social Security problem. A first possible solution is to dramatically change the Social Security Payroll Tax. Another proposal is to change amount of benefits of the provided by Social Security. A third reform proposal includes investing Social Security money in stocks either by the government investing the money or by setting up mandatory IRA investing. Another major development in the future of Social Security is the recent proposals made by President Clintons Advisory Committee on Social Security. In January of this year the Advisory Committee on Social Security presented a report of strategies to save Social Security. Shortly after the 261 page report was released there was a huge increase of debates and criticism over the future of Social Security. The issue facing American today is when and how to reform Socia l Security. Although the American public and political groups are unwilling to accept the burdens of social security reform, extensive reform is needed soon to continue paying the current benefits to American citizens. A change in the Social Security tax is a possible factor of reform to bring the Social Security program back on track. Currently the Social Security tax is a flat-rate tax paid on all employment earnings up to a specified limit. Due to inflation the limit is increased every year currently it is just over $60,000. This tax is much harder on a lower income individual because the higher income individual is only taxed on their income that is below a certain amount set every year. It has been proposed that if the limit on the payroll tax were lifted, two-thirds of the projected Social Security deficit would be eliminated. Once the limit on the payroll tax is lifted a rise in the tax rate of the employers and the employees by 1.1% is predicted to be enough to solve Social Securitys problems. This is assuming that two evasive actions take place. First the government will have to keep its hands of this extra tax revenue gained by the tax increases. Second the proposed solution will only hav e a chance to work if it is started immediately while the baby boomers are still able to add a little more cash to the trust fund for there own retirement. This solution isnt likely to be implemented by todays political system. The advisory council on Social Security would not pursue the lift of the limit because the support of the wealthy voters for Social Security reform would be lost. Americans are also weary of Social Security tax increases. The middle and lower class voters would also not support a Social Security tax increase. A recent poll by Money magazine found that 70% of the public is unwilling to pay more tax than the current 6.2% rate. .uc5b3cdf9a5e1cde5ca0d0ba288b12f22 , .uc5b3cdf9a5e1cde5ca0d0ba288b12f22 .postImageUrl , .uc5b3cdf9a5e1cde5ca0d0ba288b12f22 .centered-text-area { min-height: 80px; position: relative; } .uc5b3cdf9a5e1cde5ca0d0ba288b12f22 , .uc5b3cdf9a5e1cde5ca0d0ba288b12f22:hover , .uc5b3cdf9a5e1cde5ca0d0ba288b12f22:visited , .uc5b3cdf9a5e1cde5ca0d0ba288b12f22:active { border:0!important; } .uc5b3cdf9a5e1cde5ca0d0ba288b12f22 .clearfix:after { content: ""; display: table; clear: both; } .uc5b3cdf9a5e1cde5ca0d0ba288b12f22 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uc5b3cdf9a5e1cde5ca0d0ba288b12f22:active , .uc5b3cdf9a5e1cde5ca0d0ba288b12f22:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uc5b3cdf9a5e1cde5ca0d0ba288b12f22 .centered-text-area { width: 100%; position: relative ; } .uc5b3cdf9a5e1cde5ca0d0ba288b12f22 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uc5b3cdf9a5e1cde5ca0d0ba288b12f22 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uc5b3cdf9a5e1cde5ca0d0ba288b12f22 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uc5b3cdf9a5e1cde5ca0d0ba288b12f22:hover .ctaButton { background-color: #34495E!important; } .uc5b3cdf9a5e1cde5ca0d0ba288b12f22 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uc5b3cdf9a5e1cde5ca0d0ba288b12f22 .uc5b3cdf9a5e1cde5ca0d0ba288b12f22-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uc5b3cdf9a5e1cde5ca0d0ba288b12f22:after { content: ""; display: block; clear: both; } READ: Photosynthesis EssayAnother proposed solution to Social Securitys problems is a to decrease the amount of benefits received by retirees. The first way to reduce the amount of benefits that are being paid out is to adjust the CPI. Sen. Daniel Monynihan of New York (Dem.) has proposed that

Marketing Environment an Example of the Topic Education and science by

Marketing Environment by Expert Ellah PHD | 16 Dec 2016 Many companies are now using and/or are shifting to e-Business, and this exaggerated the effectiveness of marketing. Before using the non-e-Business, companies had problems with identifying, segmenting, and targeting the consumers, one of the reasons why a company cannot stabilize. Using the electronic technology nowadays, companies need not spend more time and penny in order to track the behaviors and patterns of the consumers as it was 50 years ago. Using the information gathered from tracking, companies can design products and effectively execute marketing initiatives that covers not just advertising but as well as planning and executing the conception, pricing, and promotion. Marketing also distributes ideas, goods, and services to create exchanges, which looks forward to satisfy inpidual and organizational objectives. The four Ps in marketing, product, pricing, promotion, and placement/distribution, were made simpler and easier with the quick hand of analysis of capabilities thr ough e-technology. Need essay sample on "Marketing Environment" topic? We will write a custom essay sample specifically for you Proceed Also, more and more business transactions and processes are aided by technology that can create, improve, or align the product to customers needs. Affiliate Marketing Strategy for e-business, for instance, uses one site to lead track to online marketing which is similar to manufacturers that pay commissions to selling agents. Companies like Amazon use affiliate marketing reduce the cost-way to acquire customers. For each client who access on the companys logo and buy from the company, content site partners called affiliates, will get an income. A 15% commission of the sales is given by the Amazon for every customer/client referred to the company. The needs of the customer/client of Amazon are addressed by the companys report. The affiliate program is also known as syndicated selling (James, 2007). Content sponsorship, direct selling, infomediary, and intermediaries are all parts of the e-business model marketing strategy. For intermediaries, there are brokers for an online exchange, agent, and e-tailer. Next, an agent represents the seller, which is the affiliate program. Manufacturer's agent, metamediary, virtual mail, purchasing agent, shopping agent, reverse auction, and buyer cooperative are additional classifications. An e-tailer is a bit vendor for tangible products. The Amazon uses multilevel marketing network. The company gets information through the aide of the internet, and finds new customers as well as discovers new opportunities with existing customers and target new markets in effect to a fast-changing business world using that information. Its successful sales and marketing with the aide of the internet are due to five reasons. First, the company sets specific criteria to find competent leads, and develop effective lead-generation processes. Second, with extensive and accurate information in the internet, Amazon is able to project and makes it easy to clients/consumers to mail and provides the lists of sales leads online. Third, Amazon discovers new opportunities, and grab on the competitive landscape and target for business marketing programs. Fourth, clients get an easy search access of the Amazon. And lastly, the company is aided by powerful and cost-effective online tools. It helps create accurate lists of targeted sales leads. The company and its products and operations are known geographically speaking. For that reason, the lines of business bring the bulk of sales to the company. Furthermore, Amazon has extensive and impressive roster of brand names or customers. Not only that the company can access its competitors, but also the clients. EBay uses the same strategy as Amazon for its major products that include clothes, collectibles and sports equipments. As an auction company that needs larger market, it employs the internet where thousands of people could be the clients. This tool has also been used by ETRADE that gives answers and information for ebusiness. Important considerations like practicality, affordability and scalability of ebusiness are its concern. Similarly, one of the worlds leading computer manufacturers, Dell, has transformed and persified into wide range of business segments, which remains to be global over the years. Indeed, the strategy of Dell is global. The use of the internet to put the consumer closer to its market enables them to build customer base. Dell also finds the brick and mortar market strategy. As a result, sales offices and manufacturing outlets across North America, Europe, Asia and South America, are established. This way it has been able to gauge the local customers' needs as well as services desired. This strategy to gauge on local consumers was before and again is the strategy of Schwab, Gateway, Staples, and Borders. Even the company is global in approach; it cannot miss to think of the local consumers. Staples are effective on distributing promotional items that can help the company achieve a number of goals. In shifting to e-business the company still applies to generate referrals and repeat customers, memorable messages on promotional pens or t-shirts, etc, and give aways (Gallagher, 2007). There is no problem for the companies who start the business offline to later decide to extend the business online. In summary, ebusiness makes strategies and makes the business successful because of the transformation on how customers find the go-to place for information. Second is that customer find the way through the internet where they can expect to browse the products they want, and purchase it, because companies can place a wide range for customer information, thus greatly tracking the consumers who have the highest potential for purchasing products. Third, the e-business takes prospects right to the sale. After the customer had experience the promotion, he/she can immediately purchase the product. Fourth somehow takes an advantage to ebusiness over the brick-and-mortar. Ebusiness conveys a perception of being a full-service provider because for distributors and retailers, the company is an easy and comprehensive supplier. While brick-and-mortar are often judged by the inventory that is actually on hand and service provide at store. Fifth, ebusiness provides lower overhead, lower costs and better service like for music, publications, graphic design products because delivery is through digital form. And lastly, ebusiness creates worldwide presence through communication and distribution channel that offers global access on companys products and services. References: Edeh, C. (2007). Internet marketing Yesterday and Today: a Research Report [Electronic Version], 1-8. Retrieved August 24, 2007 Gallagher, M. (2007). Put Promotional Goods to Work for Your Business [Electronic Version], 1. Retrieved August 24, 2007 from http://www.staples.com/sbd/content/article/o-r/promoproduct.html James. (2007). Affiliate Marketing Strategy for e-Business. [Electronic Version], 1. Retrieved August 24, 2007 from http://resources.alibaba.com/topic/48102/Affiliate_Marketing_Strategy_for_e_Business.htm

How Teachers Should Report Suspected Abuse of Children

How Teachers Should Report Suspected Abuse of Children Teachers are state-mandated reporters  meaning that if they observe signs of suspected child abuse or neglect, they are legally required to take action and report your suspicions to the proper authorities, usually Child Protective Services. Although situations like these are challenging for all parties involved, its important to have your students best interests in mind and to act in accordance with your districts and states requirements. Heres how you should proceed. 1. Do Your Research You need to take action at the first sign of trouble. If this is your first time reporting suspected abuse or you are working in a new school district, arm yourself with information. You must follow the requirements specific to your school and state. All 50 of the United States require your compliance. So go online and find your states site for Child Protective Services, or similar. Read about how to file your report and make a plan of action. 2. Dont Second-Guess Yourself Unless you witness abuse firsthand, you can never be 100% certain about what occurs in a childs home. But dont let that sliver of doubt cloud your judgment to the point where you ignore your legal responsibility. Even if you simply suspect a problem, you must report it. You can clarify in your report that you suspect abuse, but are not certain. Know that your report will be treated with care so that the family will not know who filed it. The government experts will know how best to proceed, and you must trust their ability to weed through the suspicions and find out the truth. 3. Keep a Watchful Eye on Your Student   If you suspect that one of your students is in a vulnerable situation, make sure to pay special attention to his or her behavior, needs, and schoolwork. Notice any major changes in his or her habits. Of course, you wouldnt want to go overboard by coddling the child or making excuses for poor behavior. However, it is important to remain vigilant and report any further suspicions to authorities again, as many times as is necessary in order to protect the childs well being. 4. Follow the Progress Familiarize yourself with the long-term procedures that Child Protective Services will follow with the family in question. Introduce yourself to the caseworker, and ask for updates on what conclusions are reached and which actions are taken to help the family. The government agents will work with the family to provide supportive services, such as counseling, in order to guide them along the path to being better caretakers. The last resort is to remove the child from his or her home. 5. Remain Committed to Protecting Children Dealing with child abuse, suspected or confirmed, is one of the most serious and stressful parts of being a classroom teacher. No matter how unpleasant the experience may be for you, dont let the process deter you from reporting each and every case of suspected abuse that you observe during your time in this profession. Not only is it your legal obligation, but you can rest easily at night knowing that you took the tough actions required to protect the students under your care. Tips Document all of your concerns, with dates and times, in order to support your claims.Gather tips and support from veteran colleagues.Procure the support of your principal and ask him or her for advice if needed.Remain confident that you are doing the right thing, no matter how hard it may be.

Meiosis Study Guide, Overview and Diagrams

Meiosis Study Guide, Overview and Diagrams Overview of Meiosis Meiosis is a two-part cell division process in organisms that sexually reproduce. Meiosis produces gametes with one half the number of chromosomes as the parent cell. In some respects, meiosis is very similar to the process of mitosis, yet it is also fundamentally different from mitosis.The two stages of meiosis are meiosis I and meiosis II. At the end of the meiotic process, four daughter cells are produced. Each of the resulting daughter cells has one half of the number of chromosomes as the parent cell. Before a dividing cell enters meiosis, it undergoes a period of growth called interphase.During interphase the cell increases in mass, synthesizes DNA and protein, and duplicates its chromosomes in preparation for cell division. Meiosis I Meiosis I encompasses four stages: Prophase I - chromosomes condense and begin migrating toward the metaphase plate. Metaphase I - chromosomes align at the metaphase plate. Anaphase I - homologous chromosomes separate and move toward opposite cell poles. Telophase I - cytoplasm divides producing two cells with a haploid number of chromosomes. Sister chromatids remain together. Meiosis II Meiosis II encompasses four stages: Prophase II - chromosomes begin migrating to the metaphase II plate. Metaphase II - chromosomes align at the metaphase II plate. Anaphase II - sister chromatids separate and begin moving to opposite ends of the cell. Telophase II - new nuclei form around daughter chromosomes and the cytoplasm divides. At the end of meiosis II, four daughter cells are produced. Each of these resulting daughter cells is haploid. Meiosis ensures that the correct number of chromosomes per cell is preserved during sexual reproduction. In sexual reproduction, haploid gametes unite to form a diploid cell called a zygote. In humans, male and female sex cells contain 23 chromosomes and all other cells contain 46 chromosomes. After fertilization, the zygote contains two sets of chromosomes for a total of 46. Meiosis also ensures that genetic variation occurs through genetic recombination that happens between homologous chromosomes during meiosis. Stages, Diagrams, and Quiz OverviewStages of MeiosisMeiosis DiagramsGlossary of TermsQuiz Next Stages of Meiosis

Johann Sebastian Bach and Ludwig Van Beethoven Essay

Johann Sebastian Bach and Ludwig Van Beethoven - Essay Example Though their lifetimes were relatively close compared to many other composers they lived during different musical times and significantly influenced those styles. Bach's career is best known for his sacred and secular work. His work is considered to encompass all of the Baroque style. While Bach did not introduce any new musical ideas to the Baroque period his work did embrace all that was the Baroque style, though some of his choices can be considered extreme. For example his notation of the complete melodic line, including all flourishes, performers during the Baroque period were presented with the base of the melody and included their own flourishes (Wolffe, C. 381-389). Beethoven music was considered to be extremely important for the transition from the classical to romantic style. His work can be separated into three periods; early (classical period), middle (Heroic period) and late (Romantic period) (Kerman, J., 89-92). Both composers composed many religious works but their utilization of religion and music differs. Much of Bach's work is written for the church or based on religion and he closely tied is music and text. A few examples of this are his motifs in the cantata Gottes Zeit ist die allerbeste Zeit. The slow repeating notes in the start of the piece Jesus' slow, labored walk as we carried the cross. He also uses many octave leaps, which represent the relationship between heaven and earth. There is also symbolism in his work that is not directly related to the performance. The variation in instrumentation and vocal parts during Lobet Gott in seinen Reichen of St. Matthew's Passion can be seen by some as to form a cross (Wolff, C., 298-303). Beethoven also wrote many religious pieces but his attachment to the church is somewhat less intense than Bach's. Beethoven's religious beliefs are highly debated and though he was raised a roman catholic. While he wrote pieces for the catholic church, the Mass in C and Missa Solemnis being the most famous. The Missa Solemnis was composed in compliance with the standard Musical Catholic Mass. Some of his other work, most notably the ninth symphony contained refers to God and also mythological stories, he refers to the "Elysium" fields (Forbes, E., 880-929). The contribution of Beethoven's works that are considered to be a transition between the classical and romantic styles is his middle or romantic period. His heroic works, which include The Eroica, Third, Fourth, Fifth, Sixth, Seventh and Eight Symphonies, String quartets 7-11, the Waldstein and Appasionata piano sonatas, and the opera Fidelio, are considered to have extended to scope of classical music. Much of his early period work was based or influenced from Mozart and Hadyn. His middle period work where hugely demanding on the performers. At the time the playing levels of musicians were not consistent as most musical endeavors were sponsored or funded by private individuals. Large symphony orchestras like the New York Philharmonic that play together constantly had not been formed yet. Bach's music did not cause a change in musical styles. Instead his work encompassed much of the Baroque style by bringing his music to a new level. He is noted for his use of contrapuntal technique (the relationship between two or more voices that are independent in rhyme and contour but have harmonic association), his harmonic and melodic structure from a small to large scale, and his incorporation

Economics Essay Example | Topics and Well Written Essays - 500 words - 19

Economics - Essay Example Will has to invest to raise the amount of visitors entering his website. Will has to log of the amount of traffic the website receives on a daily basis and compare it to the sales generated each day. Three months is adequate trial period. Will has to spend money hiring an online expert to increase the online traffic the online store receives. After the trial period Will has several options. He can raise the price of his items by $5 each and test for a month if the demand for the products changes. It is possible that it might stay the same and that way the company can raise his overall profits. Another strategy which is my primary recommendations is to lower the prices of both types of products. According to the law of demand and supply when a manufacturer lowers the price of the product the demand increases. I would start with low price increase of $2 on the non-copyright material and $1 on the copyrighted material. The cheaper product can have a higher price reduction because there are no variable costs associated with them. In the case of copyright material there is a $5 royalty fee to consider. After a period of three months I would evaluate the results to then move forward with a more aggressive discounting strategy of final sales prices of $5 and $12. The most likely scenario is that if Will increases his online mar keting budget and reduces the price of the product the revenues of the company should reached the $100,000 revenue per year benchmark in a short period of time. The sky is the limit for this innovate product created by Mr.

The importance of learning Essay Example for Free

The importance of learning Essay The importance of learning is not caged around the four corners of a classroom. Surely we do not want to be the stereotype of an out-of-touch scholar, at home among abstractions but bewildered by the mention of reality. Or the student, who, after four-five years of studying in a university, asks, â€Å"Where’s the clinic? † With the hardships that a student experiences (poverty, isolation in study, underworked muscles, deadlines, and projects), there must be an outlet in which he could forget and enjoy, at least temporarily. Joining an organization that offers learning through recreation and other extra-curricular activities could be an effective outlet. Extra-curricular activities like joining an organization would help you boost your confidence. In charismatic groups, they don’t just pray and praise. They sing, dance, read, go camping, and do lots of other stuff that involves fun. But many are not able to use their talents for the simple reason that they have not even discovered yet where and how to reveal them. An organization is the perfect place that could help you expose your talents. More so, it gives you a sense of belonging, a feeling that says, â€Å"Ah, so here’s the flock that I should fly with! † Fraternities and sororities can be an option, since they promise protection and support from brothers and sisters. Be careful to choose the right ones, though. Therefore, it is important that you do not restrict yourself in one corner. Move on to the larger scope of things. To develop fully as individual and become well rounded person, one must discover his or her potentials and share them to others. And what better way than to join extra-curricular activities! Of course, joining an organization or group entails the hardships in managing time and adjusting to a new group of people. But then, if you love the group you are in or are interested in improving yourself, all these problems could not possibly overshadow the fun and the lessons you’ll learn. The Student Accountancy Society is one of the busiest organizations in the University of Northern Illinois. Yet it is just amazing how these accounting students still manage to keep up with their studies, get remarkably high grades, and at the same time excel in different extra-curricular activities. â€Å"It is a matter of time management and setting priorities. It is difficult, because sometimes you have to sacrifice your studies if needed in the organization,† says the one member of the group. However, despite his hectic schedule, he sees to it that he catches up on whatever he would miss in his classes. It is no joke being in an organization because they have other things to do aside from their ordinary student life: accounting seminars, quiz bowls for different levels, tutorial sessions before major exams, outreach programs, book assistance and others. Since learning is not only achieved inside the four walls of the classroom some of our very own accounting students â€Å"go out to the world† and stand out bringing a good name to the school. But behind the glory and high reputation is the struggle of every accounting student to survive. He has no assurance until where and when he’d last in the â€Å"battle. † According to some professors however, IQ is not the only thing that matters in the working but EQ as well, and that the department aims to form the students holistically and not just academically; hence, students are enjoined to get involved in sports, public, speaking, and others. Accounting students often get the impression of being so much focused and are so serious that they do not have time for fun. Well, actually they do. They have this Meet the Intern Night that they hold once a year which is a in a way, encouraging Accounting freshmen to be part of the group. It is also the time when different levels show their talents and compete in different fields. At the forefront of the university is a student. No amount of forced hypnosis, teaching methodology or subtle encouragement could sway him in finding or nor finding any meaning to, say, a seminar with the internationally acclaimed with an internationally acclaimed speaker. He should be the one to look for motivation and self-esteem; he should be the one to impose volunteerism and creativity; he should be the one to regulate the daily dragging routine of a true leader who shuns leadership, opportunity, work and achievements. The students should be the ones to drum on their head s the importance of extra-curricular activities, the purpose of student body or the meaning of a student organization. Work Cited â€Å"Extra-curricular activities. † 2008. Collegeboard. com, Inc. 16 October 2008 http://www. collegeboard. com/student/plan/high-school/113. html

Skills and Science of Doctoring Essay -- Medicine Medical Health Essay

Skills and Science of Doctoring â€Å"Students, like all human beings, have a moral obligation to prevent serious harm when they can do so at little risk or cost to themselves† (Primum non tacere). I agree that a medical student, more than the average citizen, has an obligation to service all people, regardless of nationality, religion, or sexuality. However, medical students are in contact with ill patients more than the average citizen and this constant interaction with the sick make medical students more susceptible to acquiring disease. This fact alone increases the fear that a medical student has about treating certain illnesses, and it may cause him to deny treatment to a sub-population of patients with a specific illness. You might be wondering whether such a denial is ethical, and according to the American Disabilities Act, physicians cannot discriminate against a subset of patients with a specific illness simply because they (physicians) are fearful of acquiring the disease. Withholding treatm ent from a select group of patients on the basis of fear is unlawful for a physician, and perhaps even unethical. Is it, however, unethical for a medical student to withhold treatment simply because of fear? The American Disabilities Act does not mention medical students, and the title â€Å"medical student† is not synonymous with the title â€Å"physician†, so students, unlike physicians, are not bound by the law to serve any ill patient. The law and ethics, however, don’t always coincide, so let us evaluate a medical student’s choice of placing his well being over that of a patient. Medical students are on their way to becoming physicians. They are sometimes referred to as â€Å"physicians-in-training†, and as such, they should feel... ...ally, if this alternative doesn’t work, I think suppressing one’s fear is the next choice. It’s a difficult pill to swallow, since students are exposed to illnesses daily and don’t have enough knowledge or training to adequately protect themselves. In addition, fear is a powerful, natural emotion that is not easily ignored. However, students must learn medicine and they cannot always learn it on their terms. Hopefully, future third and fourth year medical students will have understanding supervisors, and if not, will have the strength to treat patients whose diseases they fear. If, however, you are a medical student who does not have either, my final suggestion to you would be to find a nice spot in the bathroom in which to hide. Works Cited Dwyer, James. Primum non tacere: An Ethics of Speaking Up: Hastings Center Report. 24, no.1, (1994) 13-18.

The Scarlet Letter Intro Essay

In the sixteenth century. Puritans immigrated to America from Great Britain in order to get away spiritual persecution. and by the mid seventeenth century they had erected a good established society based on their theological beliefs. The Puritan faith was one of asceticism and geared towards religious devotedness instead than secular ownerships. Puritans followed stiff Torahs which seldom changed with clip. They besides had small tolerance for anyone who broke these Torahs. Persons who did go against these Torahs nevertheless. faced penalty on assorted degrees and would hold to turn out their penitence to themselves and society. The Scarlet Letter. set in mid seventeenth century Boston. portrays such signifiers of penitence from two positions. The writer. Nathaniel Hawthorne. constructs the secret plan to go around around the journey of penitence of two characters: Hester Prynne and Rev. Dimmesdale. Both characters have committed the profane wickedness of criminal conversation toget her. but merely Hester has been punished for it. whereas Dimmesdale has yet to be discovered for his engagement in the misbehavior. Hester’s terrible penalty is to transport the ageless load of the vermilion missive A. a symbol that apprises everyone of her position as an fornicator. and outcasts her from the remainder of society. Even though she is shunned by society. Hester still manages to commit Acts of the Apostless of repentance to expiate for her wickedness. However. Hester is non the lone character who seeks penitence ; Rev. Dimmesdale self-inflicts penalty as a signifier of repentance. Throughout the novel. both characters strive to accomplish true penitence. a feeling of compunction which comes from the psyche. Equally committed as they are to expiating for their wickedness. neither Hester nor Dimmesdale genuinely of all time make the province of penitence. Their failure to accomplish true penitence can be perceived through their similar ends of repentance and their different signifiers of penalty. Through the class of the novel. Hawthorne invariably evinces analogues and similiarities between the journeys of repentance of both Hester and Dimmesdale. Both journeys for penitence terminal in the same topographic point ; failure to experience compunction for their wickedness. In chapter 17. Hawthorne eventually brings Hester and Dimmesdale together in an confidant puting since their committing of criminal conversation. A actual and metaphorical symbol of their parallel journey. The lovers meet up in the wood. a dark topographic point symbolic of immorality. to talk in private for the first clip in old ages about their programs for the hereafter. Throughout the novel the reader has been able to track the Acts of the Apostless of repentance. nevertheless. it has ne'er been obviously stated that these Acts of the Apostless of repentance have been in vain and no true penitence has come from them. Hawthorne decides that in this chapter both characters will blatantly province their fail ure to repent. In this chapter. Hester states to Dimmesdale. â€Å"What we did had a consecration of its own† ( 203 ) . Hester has non merely failed to atone at this point. but she has besides stated that their criminal conversation has had a valid intent. Due to the fact that Pearl has come out of their fornication. she has non wronged in saying this but. any person who has genuinely repented for their action would be excessively contrite to warrant their misbehavior. Literary critic. Samuel Chase Coale. summarizes Hester’s vain journey for penitence by composing that â€Å"her public show of sorrow and repentance†¦ is in world a hollow rite. non echt penitence† ( Coale 37 ) . In analogue. Dimmesdale admits his deficiency of sorrow for his criminal conversation with Hester. Of the two. Dimmesdale journey has been the most strict in repentance. yet. like Hester. his journey of repentance has ended in failure. He openly admits. â€Å"Of repentance. I have had adequate! Of repentance. there has been none! † ( 200 ) . Dimmesdale does non experience the least spot regretful for his wickedness with Hester. Hawthorne parallels their journey for the end of penitence for 17 chapters. until he eventually brings about their ultimate failure. This length of clip allowed the reader to see two similar. coincident journeys which finally ends literally and metaphorically in one topographic point. failure in the wood. a topographic point of immorality. wickedness. and insincere repentance. Although both Hester and Dimmesdale have had a similiar end of true penitence. the inside informations of their journey are wholly different. Hawthorne structures the novel like this for assorted ground. the most obvious being redundancy. If Hawthorne had made Dimmesdale’s and Hester’s journey precisely likewise. the narrative would look highly excess and would lose the involvement of the reader. On the other manus. Hawthorne creates this contrast in their journeys in order to set up some societal commentary. He establishes a journey of repentance through two different struggles. individual vs. society and individual vs. ego. Hester repentance. of class. is established through individual vs. society. â€Å"Spatial relationships. those based on the arrangement of images within the text. uncover a set of constructions and codifications that embody the societal organisation of a community. both in footings of its political orientation and its civilization. How one is seen and for what reasons–and what is being seen–suggest the nature of societal powers at work in early Boston. Therefore when Hester emerges from the prison to stand â€Å"fully revealed† ( 52 ) before the crowd. she is traveling from enclosed darkness to open sunlight. from the present enclosure of her offense into the public regard that has branded her a felon. Hawthorne has made so much of the prison to get down with. nevertheless. that no affair how cherished â€Å"the unfastened air† now seems. to step from that prison and mount the scaffold is to travel from one enclosed infinite to another. each underscored by â€Å"the whole blue badness of the Puritanic codification of law† ( 52 ) as embodied in the people and the magistrates who fasten their â€Å"thousand unrelenting eyes† ( 57 ) upon her. Their eyes go our eyes. for we as readers are as interested in detecting the spectacle. in order to understand precisely what is traveling on. as they are. although unlike us they do so assured of justness in their regard. † In contrast. Dimmesdale. faces interna l struggle in the signifier of individual vs. ego. He self inflicts anguish as a signifier of his repentance in an effort to repent. Both supporter. Hester and Dimmesdale have failed to make a similar end of true penitence through really distinguishable journeys.

Marketing Assignment on Apple

Marketing Principles Task B 24 – 11 – 11 By Ayesh Goburdhun A. Define your product The product chosen for this assignment will be a laptop, the Macbook Pro by Apple. The product is a personal computer that can be used for communicating with people or whoever, working on different kinds of software, listening to music and mostly to go on the Internet with the rising of the social networking websites. Apple Computers Inc. s an American multinational corporation, who was established in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. Steve Jobs, the Chairman and CEO of Apple is one of the world’s most successful businessmen today, his management style and his charisma brought the firm from a starting company to a global force to be reckoned with. Apple Computers Inc. designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad.To describe further the product, we have to answer to the question: What is the consumer really buying  ? The Macbook pro is based on superior quality materials that will allow faster actions and will permit the entertainment of its users over time without being bored and can be classified as a premium category of products that are not easily affordable. The Macbook Pro is based on the newest technologies on the market; it offers the best design of any kind of computers or portable engine that are actually called â€Å"innovative† on the market.So, we can say that the Macbook Pro offers great satisfactions to its customers and further, it is composed of usefull softwares that are already integrated and very powerful. The Macintosh comes with the latest brand of Operating System that the company developped in the past decades to improve the pleasure of the users, so that they woudn’t be outdated. Moreover, the Laptop is compatible with all devices at home, based on a new technology called â€Å"plug n play†, no complicated installations are required and the system works with any kind of operating system already install, even competitors.When people think about Apple and Mac they automatically think and talk about a problem-solving product, indeed, the Laptop offers a level of security that haven’t been hacked yet whereas its major competitor: Windows, the first provider of personal computers on the market. It is, of course, implied that the Macbook is running on the tardiest best performing computers’ components. Because the company builds both the computer and the software that comes with it, reliability is the first purpose, this means that a Macbook rarely freezes or crashes.Occasionally an application might quit, but it won’t affect the rest of the system. And the operating system resists mostly to anything, so everyone can do anything without worrying about losing everything. Apple Computer Inc. distributing the product proposes a variety of sizes and styling; the Macintosh Laptop is totally customizable and is forming part of the high standing computers on the actual market. For example, ladies could easily tend to buy pink Macbooks contrary to gentlemen who will choose the white or gray one.In addition, when people decide to buy a laptop they are principally attracted to the brand name, in this case, Apple that represents a very fashionish and stylish brand with a various types of stunning adverts and commercials. The packaging of the Apple brand is also one of the best in the market; it represents clearly the brand and adds an extra â€Å"something† to ensure the pleasure and delightfullness of the buyers opening the product bought.It is considered that Apple’s after sales service is one of the best, worlwidely speaking, indeed, the warranty applicable for each Apple products can be extended as much as the consumer wants or needs to. Further, when an Apple product is b roken the after sales service comes and replaces or repairs the item immediately if it is available in the stock. This is the principal reason why Apple is so good in the after sales services contrary to other competitors in the same sector.To classify the laptop, we can say that it forms part of a durable and tangible product, it can be used over and over with a great warranty period, and marketers would classify the Macbook Pro as a consumer product used for personal consumption. B. Provide and critically analyze definitions and components of segmentation Market segmentation can be define as the segmentation of markets into homogenous groups of customers, each of them reacting differently to promotion, communication, pricing and other variables of the marketing mix.Market segments should be formed in that way that differences between buyers within each segment are as small as possible. Thus, every segment can be addressed with an individually targeted marketing mix. Market segment ation is also an adaptive strategy, it consists of the partition of the market with the purpose of selecting one or more market segments which the organization can target through the development of specific marketing mixes that adapt to particular market needs.According to Kotler, P (1999), market segmentation means â€Å"the act of dividing a market into distinct groups of buyers who might require separate products and/or marketing mixes. † According to William J. Stanton, ‘Market segmentation is the process of dividing the total heterogeneous market for a good or service into several segments. Each of which tends to be homogeneous in all significant aspects. ’ In brief, market segmentation is important not only for creating consumers but also for satisfying them.Market segmentation helps matching the market opportunities to the resources of the corporations and enables them to face market competition effectively. For example, for the personal computers market t here are two segments, desktop computers and laptops. As for the desktop ones, they are mostly used by bureaucratic administration because they are less expensive for the same characteristics. Moreover, gamers also use desktop computers due to their fully customizable and upgradable components, whereas the laptops, which are considered as more mobile and practical, used principally by businessmen and tudents. In the segmentation of laptop, they are multipurpose laptops, multimedia laptops and laptops based on performance. In general, multimedia laptops are used to satisfy lower demands of customers who do not want to invest a huge amount of money because the demand is just for multimedia using like listenning to music, organizing pictures and web surfing. The components of this kind of laptop will be creating directly by the enterprise without subcontracting.Furthermore, multipurpose laptops are viewed as the middle class computers; they are principally used with basic softwares, fo r web surfing and all the multimedia stuff. The companies who build multipurpose laptops, used by middle class peoples, tend to subcontract in order to offer better performances and quality. Finally, the premium laptops are answering the demand of engineers, designers and professional who are in the need of very powerful and qualified product either for their work or their personal use.The characteritics of those laptops are generally a mix of components of the best-specialized industries on the market; this is why such laptops are very expensive. Niche markets are also present on the marketplace, answers to very high specific demands and tries to differentiate the company with its competitors. These markets are very small but the profit is real. In Mauritius, personal coaches are an example of niche marketing, concerning laptops; the Alienware brand is a niche market specialized to satisfy â€Å"hardcore† gamers.Concerning the Apple brand, we can talk about a geographic segm entation. For the line of Macintosh products, it can be segmented into regions; the company will not try to sell expensive laptops in poor countries such as Somalia or Afghanistan where the demand of theses products is totally nil. They will focus on ways to sell the product in big capitals or cities like New York, Paris or London, where the demand is constantly growing up. Shops, called Apple Store or iShops, are going to represent Apple worldwidely and has to fit in big commercials centers, or big buildings with great standards.All of these shops need to have the same organization, layouts, services and of course, same products. The client needs the impressions that they are communicating directly with Apple and not with a subcontracting agent. For example in Mauritius, Apple is franchised by Leal communications and informatics and the logo of the brand is not present in the Apple store shop based in Mauritius. The buyer must communicate directly with Apple and not with Leal (exce pt for after sales issues).The demographic segmentation is very important for the company, indeed, it will depends a lot on the age, gender, sexual orientation, family etc†¦We can assume that, as we saw before, persons that have a more feminine personnalities tend to buy Macbooks with pink colours. In addition, the age is a major factor, where students and young persons are more attracted to laptop such as the Macbook, whereas the elderlies who would prefer buying more expensive desktop towers, for example the iMac. It is clearly segmented in the way that Apple will try to sell Laptops, mp3s to the 18-30 and Tvs, iMac to elders +35.The enterprise is also willing to target wealthy persons, undoubtedly the products provided by them are classified as quite expensive and premium due to its very powerful components and noble made materials. As we saw earlier, the Macbook Pro is categorized in a high-standard category so the income and the psychographic segmentations are also importa nt where persons with extroverted personalites, fashion addicts and wealthy persons are targeted. People looking for the Macbook are persons willing for an advantages of buying it.If the product does not propose any kinds of benefits comparing to its competitors it won’t convice these persons for buying the product. The laptop presents a load of benefits like fully customizable, virusless, plug n play system etc†¦ Marketers assume that some customers are completely loyal to the brand that they like, they buy one brand all the time. Apple is one of the best example for these kind of buyers, indeed, the Apple fans are regardless of the functions or capacity of any kind of the Apple line of product, they are totally in confidence and are not affraid to pay whatever the price could be.They are almost waiting weeks in front of an Apple Store in order to be the first one to obtain a new Apple made product. This loyality is very rare but can be understand by the fact that the c ompany is very successful. In the recent years, Apple’s product are being seen by peolple as a brand of wealthiness and reliability. However, the segmentation is principally based on the demand of the customers and we can assume that this demand will grow in the coming years but if it is not there won’t be any kind of segmentations. Some market segments can disappear due to the evolution of the demand.For example, in the mail delivery market, some segments like post letter delivery services are starting to disappear due to a very fast growth of electronical technologies such as mailing, chatting, messaging etc†¦ Further, segmentation is impossible when  : 1. The size of the market is too small. 2. A brand is a dominant brand in the market. 3. More number of people falls in the same category. 4. The advertisement of each kind of product is too expensive. 5. The informations accumulated are completely wrong. C. Provide definitions and state the importance of targe ting and apply the concept to your productKotler, P (1999), stated that ‘target markets are a set of buyers sharing common needs or characteristics that the company decides to serve’. After a company has defined market segments, it can enter one or many segments of a given market. Kotler, P (1999), also says that ‘market targeting involves evaluating each market segment's attractiveness and selecting one or more segments to enter a company should target segments in which it has a differential advantage over its competitors; where it can generate the greatest customer value and sustain it over time. A company with limited resources might decide to serve only one or a few special segments; this strategy limits sales, but can be very profitable. Kotler, P (2002) stated that, to provide for a good market targeting, the firm has to evaluate the various segments and decide which ones to target. A principal concept in target marketing is that those who are targeted show a strong affinity or  brand loyalty  to that particular  brand. Target Marketing allows the marketer / sales team to customize their message to the targeted group of consumers in a more focused manner.In order to perform a good targeting, we have to answer to the questions: Who are our customers? Who will buy our product? And how segmentations will help us doing it ? To target the consumers we can say that Apple Computers Inc. is a company present on the national and the international scope, its target are all over the world. It is considered that the customers of the Apple products will look for these goods in new commercial centers and big buildings with great standards, in the nearest cities where they will find Apple Stores and iShops that are specialized boutiques.The target here will focus on persons living in cities and more urban regions where their concerns are more important. Apple is using a distribution channel based on self-providing, indeed, they do franchise the ir brand but, as we viewed earlier, they tend to limit the presence of the company that they are working with and so focus on themselves for easier targeting. For example: if companies are targeting young people, advertising should be done on specialized web sites or magazines for young people, The Times or The Independent aren’t good choices. Apple is marketing to people who have a few characteristics: Middle/Upper income persons that are willing to pay a bit more for a better user experience. Paying 1000 â‚ ¬ or more for a computer is not a huge deal if they have a decent income. * People who like to have fun with technology. No other platform offers as many entry-level tools. This includes people who like to shoot a lot of digital photos or video. It's the whole digital hub concept. People are starting to buy into it. * Music enthusiasts and fans aged from 12-35. * Professionals in media and design and engineers. Shops are going to represent Apple worldwidely it has to be in big ommercials centers with great standards of quality and hygiene. All the shops need to have the same organization, layouts, services and product. The client need the impressions that they are communicating directly with apple and not with a subcontracting agent. They are targeting people that can afford buying products in those premium places. Promotions are proposed nationally and internationnally with the  «Ã‚  apple standards  Ã‚ » by the representants. Billboards, flyers, e-mails and quite stunning adverts are ways to target families, students or professional photographs.However, there is a very controversial approach that could be discussed in the target market of the company chosen. Indeed, we can say that Apple do not target markets they target people. For example, Apple has never marketed Macs to enterprise customers, and only hired a very small sales crew to sell to such customers, but they have  been advertising the Macbook and its business-related applicati ons in The Wall Street Journal, Bloomberg BusinessWeek, and other business-friendly publications. Apple does not seem to target markets in the way other companies do. It targets people.It focuses on users. And Apple lets them decide how and where they’ll use the products. This is how great companies are built: they focus on individuals and build exceptional products for them; they let these individuals determine how best is to make use of the new technology provided. D. Provide definitions and need for positionning and apply it to your product. After a company has decided which market segments to enter, they must decide what ‘position' they want to occupy in those segments. A product's position is the place where the product occupies the consumers' minds.If a product were perceived to be exactly like another product on the market, consumers would have no reason to buy it. Market positioning gives a product a clear, distinctive and desirable place in the minds of target consumers compared with competing products. Marketers plan positions that distinguish their products from competing brands and give them the greatest strategic advantage in their target markets. Market  positioning  is the manipulation of a brand or family of brands to create a positive perception in the eyes of the public.If a product is well positioned, it will have strong sales, and it may become the go-to brand for people who need that particular product. Positioning is no doubt the single most important aspect of marketing in the globally competitive market place. With capitalism gaining popularity in most countries of the world, competition has increased greatly. A company not only needs to fight rivals in the local market. It also has to equip itself to compete against the world’s best companies. Companies are improving their products and offering them at competitive prices.A good quality product is no longer a guarantee for success. Positioning has to be managed a t every point where the customer comes in contact with the company, from personal sales to online communication to telephonic interaction. This is the only effective way of avoiding any confusion about the product in the mind of the customer. So what has Apple done in recent history to the Macintosh product line to demonstrate this premium positioning? It is widely recognized that Apple is a premium brand that demands and earns a price premium.This price premium spans the entire Apple product lineup with the Macintosh, iPod, iPhone, software, and accessories. Apple's positioning is aligned with targeting a less price sensitive customer. As a result, Apple's culture and internal activities are structured to meet the needs of these customers, strategists call this needs-based positioning. Apple has thus created a culture and a set of activities to differentiate themselves from rivals in order to meet the needs of their target customers.Apple has positioned itself to a certain type of customer, wealthy people, innovators, people with good jobs, good lifestyle, etc. If Apple targets the poor man type, the trendy guys will stop buying Apples, because everybody can and Apple is not the Porsche of the computers anymore, this would hurt more the brand than maybe the increasing sales because of lower prices, and in good times, where everybody has more money, Apple would have the problem that they cannot rise prices, because everybody expects a cheap Apple product.If Apple were to attempt to compete for all customer segments, it would have to lower product prices. The danger with such an approach is that it would not only undermine and erode the company's premium brand image but it would also undermine the company's culture and internal activities. Each new Mac revision has either maintained or been subjected to modest price increase while Apple has simultaneously improved product features. A few examples include the introduction of the unibody MacBook and MacBook Pro, larger displays on the iMac, and the replacement of the 599â‚ ¬ Mac mini with a higher priced (999â‚ ¬) model.Years| Sales in Million| |   | 2006| 5,200,000. 00| 2007| 6,905,000. 00| 2008| 9,550,000. 00| 2009| 10,350,000. 00| 2010| 13,425,000. 00| 2011| 7,770,000. 00| 1. From 2006 to 2007 the Macbook Pro is in development process. 2. From 2007 to 2008, Apple introduces the product. 3. From 2008 to 2009, it is the growth of the laptop. 4. From 2009 to 2010, the Macintosh observes its maturity period. 5. And finally, from 2010 to 2011 the curve is starting to decline.REFERENCING Kotler, P (et. Al. ), Principles of Marketing, Prentice Hall Europe, 1999 Kotler, P (et. Al. ), Marketing Management, Prentice Hall Europe, 2002 William J. Stanton,  Fundamentals of marketing, New York, McGraw-Hill Book Company, 1964 Apple website viewed on the 18th November, http://www. apple. com Apple website viewed on the 19th November, http://www. apple. com/why-mac/ Google website viewed on the 20, 21 and the 22nd of November, www. google. com Elmer-DeWitt P, April 9, 2011 11:56 AM, How many Macs did Apple sell last quarter, viewed on the 20th November, http://tech. fortune. cnn. com/2011/04/09/how-many-macs-did-apple-sell-last-quarter/

Cape Fear Psychological Review essays

Cape Fear Psychological Review essays Martin Scorseses Cape Fear is a remake of the 1962 classic by Robert Mitchum. The movie is about a lawyer and his family tormented by a homicidal maniac who blames the man for his many years spent in prison. The prisoner, played by Robert De Niro, spends all of his time tormenting the lawyer, Nick Nolte. De Niros character Max Cady was charged with rape of a 16-year-old girl. At the time of the trial, Noltes character Sam, received evidence that would have gotten Cady off. Sam could not bear to let Cady off, knowing that he had done such a thing to this young girl. While in prison, Cady learned to read, and taught himself the law. He came to realize what Sam had done to him. After 14 years of imprisonment, he comes out seeking vengeance on Sam Bowden. Sam, his wife Leigh, and daughter Danny, all becomes victim to Cadys games. From scene to scene, you never see Cady actually acting out towards the Bowdens, but you just know that he was behind the horror. Throughout the movi e, Cadys psychological disorders become quite evident. Although the movie starts with Cady leaving prison, his psychological problems began before his release from prison. Fourteen years before the movie takes place, Sam Bowden did something wrong as a lawyer. He was paid to be a defense attorney. One of the obligations that a lawyer has towards his client is to represent him by the best of their ability. Sam Bowden failed to do so. He buried the only evidence that would have gotten his client off. Sam knew that Cady could not read, and he did not think that it would be such a big deal if he did this. While this may make a defense attorney a bad lawyer, he felt that he could not ethically let Cady go. Knowing that Cady had done the crime, and had previously beaten the system two other times, Sam felt he should go to jail. Unfortunately, for Sam, Cady learned to read in prison. He educated himself so much that ...

London Dispersion Force Definition

London Dispersion Force Definition London dispersion force is a weak intermolecular force between two atoms or molecules in close proximity to  each other. The force is a quantum force generated by electron repulsion between the electron clouds of two atoms or molecules as they approach each other. The London dispersion force is the weakest of the van der Waals forces and is the force that causes nonpolar atoms or molecules to condense into liquids or solids as temperature is lowered.  Ã‚  Even though it is weak, of the three van der Waals forces (orientation, induction, dispersion), the dispersion forces are usually dominant. The exception is for small, readily polarized molecules (e.g., water). The force gets its name because Fritz London first explained how noble gas atoms could be attracted to each other in 1930. His explanation was based on second-order perturbation theory. Also Known As: London forces, LDF, dispersion forces, instantaneous dipole forces, induced dipole forces. London dispersion forces may sometimes be loosely referred to as van der Waals forces. What Causes London Dispersion Forces? When you think of electrons around an atom, you probably picture tiny moving dots, spaced equally around the atomic nucleus. However, electrons are always in motion, and sometimes there are more on one side of an atom than on the other. This happens around any atom, but its more pronounced in compounds because electrons feel the attractive pull of the protons of neighboring atoms. The electrons from two atoms can be arranged such that they produce temporary (instantaneous) electric dipoles. Even though the polarization is temporary, its enough to affect the way atoms and molecules interact with each other. London Dispersion Force Facts Dispersion forces occur between all atoms and molecules. It doesnt matter whether they are polar or nonpolar. The forces come into play when the molecules are very close to each other. However, London dispersion forces are generally stronger between easily polarized molecules and weaker between molecules that are not easily polarized.The magnitude of the force is related to the size of the molecule. Dispersion forces are stronger for larger and heavier atoms and molecules than for smaller and lighter ones. This is because the valence electrons are further away from the nucleus in large atoms/molecules than in small ones, so they are not as tightly bound to the protons.The shape or conformation of a molecule affects its polarizability. Its like fitting together blocks or playing Tetris. Some shapes will naturally line up better than others. Consequences of London Dispersion Forces The polarizability affects how easily atoms and molecules form bonds with each other, so it also affects properties such as melting point and boiling point. For example, if you consider Cl2 and Br2, you might expect the two compounds to behave similarly because they are both halogens. Yet, chlorine is a gas at room temperature, while bromine is a liquid. Why? The London dispersion forces between the larger bromine atoms bring  them close enough to form a liquid, while the smaller chlorine atoms have enough energy for the molecule to remain gaseous.

Juvenile Delinquent after Care Program Essay Example | Topics and Well Written Essays - 1250 words

Juvenile Delinquent after Care Program - Essay Example Such programs also help in making the youth productive and socially responsible citizens of the society. Purpose of Juvenile Delinquent Program: The sole purpose of juvenile delinquent program is to support and guide the delinquent youth with the best guidance and resources available. This will help them play a better role in the society and to become a more productive citizen. Intervention programs have to be innovative and effective in their nature. It has been observed that early and on-time intervention helps in reducing the rate of juvenile delinquency. The more a program is community and family based, the more effective it becomes in its application. Vision: This program is designed to help and support the morally and socially degraded youngsters who want to transform and re-shape their lives and want to get rid of their self-defeating attitudes. This program is focused towards bringing the change in their lives by empowering them with education, skills, counseling and unlimite d support. Mission: The mission of this juvenile delinquent program is to help the young offenders in becoming responsible citizens of the society. The duration of the program depends on the nature and the seriousness of the offense committed by the young offenders which can vary from few months to a year. ... Structure of the Program: Many aftercare programs have turned unsuccessful due to many reasons. Effectiveness of a program lies in drawing the perfect alignment between the program, the offender and the available sources. The program has especially focused on those young kids who are at high risk of becoming repeated young offenders due to various factors such as close association with negative peer groups, broken family and those have found out having a disruptive behavior at school. This program is especially designed to focus and address the problems of the young kids and works effectively on the factors that contribute together and give rise to delinquent offenders. This program requires offenders to stay at the aftercare facility during their probation period and every individual is monitored by a specially trained officers, counselors and psychotherapists. The program provides counseling and medical services. The program helps the young offenders to make their smooth transition back into their communities. This program bridges the gap between the community and the offenders. This also helps the young offenders to heal themselves spiritually through their religion. The program focuses on basic education along with providing training on different skills as preferred by the individual. This program is also focused on addressing different issues that might be the cause of an individual’s disruptive behavior such as family issues, broken link with community or religion. Our program coordinators have emphasized on developing sound and smooth communication flow among offenders and their parents as well as other social networks are also included. Target Population: It has

Wheelchair. Design, Materials and Manufacture Essay

Wheelchair. Design, Materials and Manufacture - Essay Example This equipment is so economical and its operational features are so simple. They are commonly used in nursing homes for evacuating patients from one location to the other. The facilities provided in a wheel chair is in view to care patient and the seats are with large fleets. The design of a wheel chair is in such a way to make it move either by the patient himself or by any supporter by pushing. This provides independence and self sufficiency among disabled persons. Moreover the wheelchair has a remarkable role in the transportation process of disabled persons. Today there are different varieties of wheel chairs and the consumer can choose the apt one according to his convenience and requirements. In order to meet the various requirements of the disabled persons the wheelchairs can be classified as follows. They are manual wheelchairs, light weight wheelchairs, ultra light weight wheelchairs, standard wheelchairs, recliner wheelchairs, sport wheelchairs, heavy duty wheelchairs, tilt wheelchairs and wheelchairs run by artificial power. With respect to their function and facilities the current varieties are far forward than the past ones. Introduction of superfine materials and high class seat cushion technologies in the current varieties of wheelchairs have created remarkable variations from the older ones. Product designing process Comparing to past years experience the process of designing different variety of convenient wheel chairs has taken remarkable improvement. Among these varieties there are wheelchairs which can be operated to climb on stairs and barriers with out any difficulty. A wheelchair having adjustable seat dimension are highly welcomed by the users allover the world. Hence it is high time to think about manufacturing wheelchairs having skilled caring facilities with respect to various environmental conditions. But nowadays people prefer light weight wheelchairs which have advanced adjustments and facilities. Moreover they have started choosing pleasing varieties to have beautiful look. Lighter chairs are highly reliable and provide maximum mobility to the concerned disabled person. Since these wheelchairs are the life long equipments to be used by them it will be better to design varieties which can meet their maximum requirements under highly functional and reliable conditions. To cope up the se requirements the wheelchairs can be designed with respect to environmental friendly techniques so that maximum advantages regarding convenience can be attained. The suitable and easy way to implement this technique is to choose environmental friendly material for manufacturing the wheelchairs. The traditional wheel chairs are often with fixed and large wheel bases. If the seats are to be adjusted according to requirements they can be fixed on proper rail rods with the help of small wheels or any adjustable mechanisms. Another adjustable part of the wheel chair is its seat's frame. One of the side frames can be fixed on to the driving side wheel and the other part of the frame can be fixed to the guide wheel. This mechanical device enables the wheelchair frame to adjust

Independence Day Essay Example | Topics and Well Written Essays - 1250 words

Independence Day - Essay Example This paper discusses the history of the United States and the meanings attached to the Independence Day. On June 11 in the year 1976 a committee was appointed by congress to draft a declaration and the five committee members appointed included Benjamin Franklin, John Adams, Robert Livingston, Thomas Jefferson and Roger Sherman who presented this draft to the congress on 28th of the same month. Voting was undertaken on the first of July whereby each colony had a single vote, South Carolina and Pennsylvania voted against declaring independence, however the next day South Carolina reversed its decision. New York on the other hand did not vote because delegates lacked authority to vote, however authority was granted a week later, and therefore on July 2 the declaration for independence was passed however congress debated on the draft changing it and deleting some of its passages. On July 4 congress finished the wording and approved the Declaration of Independence and which is now celebrated as the Independence Day. Majority have the view that on 4th July the united states declared its impendence from British rule, there are various meanings attached to this day including a day which the united states ... The following is an analysis of the happening on and before July 4 1976. Independence: Many have the view that independence was achieved on the 4th of July, however the independence was achieved through a series of activities that led to the independence of the thirteen colonies in the united states. Many argue that on July 4 the United States declared independent but from the activities it is evident that colonies declared independent on the 2nd of July 1976. From history it is evident that there was a draft declaration of independence prepared by a committee selected by congress on the 28th of June. The draft declaration was tabled in parliament on the first of July, on this day a few states including South Carolina and Pennsylvania rejected the declaration while New York did not have the authority to vote. On the second of July voting was undertaken and South Carolina reversed its decision and there were a total of twelve votes that accepted the declaration and New York did not participate in the voting. For this reason therefore it is evident that the declaration of independence by colonized states was done on the 2nd of July where 12 states denounced colonial rule and declared independent from British rule. In the next two days congress edited the declaration deleting some of the contents of the draft including slavery and slave trade, the revised copy was made public on the 4th of July although many states and army commanders received the document days after. Signing of the Declaration of Independence: History have the view that the declaration of independent was signed on the 4th of July by congress, however it is clear that some did not sign the

EU Environmental Policy Criticisms

EU Environmental Policy Criticisms EU environmental policy is no environmental policy at all; it is in fact no more than an extension of economic policy. Discuss. Detailed below is a wide-ranging discussion of the arguments for and against the notion that EU environmental policy is no environmental policy at all and is merely in actuality an extension of the community’s economic policy. The EU Commission has certainly made claims about the importance and the extensive scope of its own environmental policy in recent years, especially since the late 1980s. There are arguments that can be made to defend or refute the notion that the EU’s environmental policy is not so extensive or indeed as far ranging as it might appear to be. Arguments in favour as well of the idea that environmental policy are only an element or an extension of the EU’s economic policy. The links between the EU’s environmental and economic policy, as will be discussed, are not necessarily straightforward even if the origins of environmental policy would appear to be so. Due to the founding principles and structures of the EU it could be argued that all non-economic policy areas originally developed from a starting point within the community economy, as it was originally a community that confined its remit to economic policy except in the most exceptional of circumstances. However, there has been most notably in the form of the EU Commission, elements within the EU that believe the community should have a much wider sphere of policy making than just economic policy. Primarily to drive the integration processes forward and solve any common problems or issues upon a community basis rather than on a national basis. The origins of EU environmental policy are undeniably rooted in the economic policy of the EU. There are various reasons as to why that is the case. The EU as an organisation was established to promote strong economic growth within its member states. As far as the founders of the EU were concerned, there was no need to have separate environmental policy as nobody in the 1950s knew or believed that environmental issues were even a concern, let alone of critical importance to the long term future of Europe. The first stepping stone on the way to the formation of the EU was the establishment of the European Coal and Steel Community (ECSC) in 1952 that integrated coal and steel production in the six original member states. Coal and steel production were regarded as being the most important elements of promoting high levels of growth in Western Europe (Judt, 2007, p.156). The success of the ECSC led to the formation of the European Economic Community (EEC) in 1957 with an expanded scope t o integrate economic policy within the member states. It was an expansion, which led to the introduction of the Common Agricultural Policy to protect the agricultural sectors of the countries within the community. There were obviously environmental consequences of the economic policy pursued by the inception of the community, these were not known (James, 2003, p.400). The EU and none of its member states had detailed or systematic environmental policy in the 1950s or the 1960s; even if there were any environmental problems those problems would be resolved upon an ad hoc basis. Very few people at that time took a serious view of environmental issues (Thompson, 2001, p.199). When the EU Commission began to regard environmental issues of being some relevance to the quality of life, it found it difficult to persuade the governments of member states that they needed to take action to improve the environment (Sawka Stevens, 2000, p.156). Arguably, it took longer for the EU to develop env ironmental policy, as its member states did not believe that there were any viable reasons for the establishment of such environmental policy. Some governments of the EU member states were more likely to be receptive to the ideas of environmentalist groups than other governments are. For instance, West Germany and the Netherlands (Eatwell Wright, 2003, p.233). The EU Commission did regard the development of environmental policy as an addition on to its economic policy, which bore its first fruit in the adoption of an environmental programme in 1972. The first programme aimed at reducing the pollution linked with industrial and agricultural production techniques (Jones et al, 2004 p.696). In terms of actually helping to improve the environment the early programmes of the EU were limited in outlook and did not have to be fully adopted by the member states of the EU. Certainly when referring to EU environmental policy in the 1970s, claim that EU environmental policy was not policy at all could be fully justified. The EU Commission was well aware at that time as to the limits of its own ability to pursue policy that diverged too far from its economic policy and the limited extent to which such policy would actually be carried out (Wallace Wallace, 2000 p. 62). The limited EU environmental policy that emerged during the 1970s was influenced by increased scientific evidence of environmental pollution and change, there were political and economic reasons for the attempts at forming policy. One factor was the slowing down of economic growth, which had previously been impressive during the 1950s and the 1960s; the EU Commission explored ways of stimulating economic growth in alternative ways. Another factor for considering the adoption of environmental policy was provided by the Oil Crisis of 1973. The Oil Crisis was prompted by the United States support for Israel during the Yom Kippur War that resulted in the Arab oil producers cutting off oil supplies to the United States, the EU and Japan. The Oil Crisis led to significant price rises that provoked an international economic downturn (Hobsbawm, 1994, p.245). The effect of the Oil Crisis upon the EU environmental policy would prove to be short term and temporary. Member states reacted differe ntly to the realisation of just how dependent their economic growth was on oil. The Netherlands and West Germany made limited efforts to improve fuel efficiency, France concentrated on maintaining good relations with the Arab States and only Britain at that point had its own oil supplies (*). For the EU Commission the Oil Crisis of 1973 was ample demonstration of the need for more integrated economic and even environmental policy, rather than leaving individual member states to make their own decisions. Environmental policy was definitely secondary to economic policy and if economic policy was not sufficient, then environmental policy was arguably no policy at all (Bache George, 2006 p. 10). Concerns about pollution remained the main factors influencing the development and expansion of the EU’s environmental policy. The EU Commission and the new Environment Directorate-General it established in 1981 sought to give EU environmental policy a higher public profile in the early 1980s. However, the impact of such publicity was negligible in comparison to the hard hitting recession prompted and worsened by the sharp rise in crude oil prices during 1979, which were a consequence of the Iranian Revolution (Jones et al, 2004, p.695). The Environment Directorate-General attempted to increase the impetus of the EU’s environmental policy by setting tougher targets to reduce air, water and land pollution, as well as seeking to amend the Common Agricultural Policy to decrease levels of soil erosion and use of chemicals. When the EU commission and the Environment Directorate-General sought to reduce the use of chemical fertilisers, pesticides to reduce the environmental d amage caused by the intensive farming methods actively promoted by the Common Agricultural Policy. In the early 1980s the demands of the EU’s environmental policy decision-makers to reduce the environmental impact of the Common Agricultural Policy were to a great extent ignored. Indeed the only demands to alter the Common Agricultural Policy that stood any realistic chance of being successful related to the EU considering the option of reducing the Common Agricultural Policy expenditure (Cini, 2003, p.256). The impact and influence of the EU’s environmental policy would start to increase from the middle of the 1980s. Although prior to that time its policy had been so limited when put into operation that it only made a minimal difference at best to reducing environmentally harmful practices within the EU. Observers of the EU’s environmental policy could certainly had been forgiven that there was no policy in operation at all (Sawka Stevens, 2000, p.156). The ine ffectiveness of the EU’s earliest environmental policy was down to member states putting their economic interests first. It was due to the lack of coherent policy and strategy put forward by the Environment Directorate-General and the EU Commission, as well as the widespread belief that environmental issues were not that important (Wallace Wallace, 2000 p.30). There are however, arguments that EU environmental is actually now a distinctive and increasingly important policy area within its own right. Environmental policy may have evolved as part of the EU economic policy, yet it is an over simplification to contend that it is not an environmental policy at all. The original structures of the EU meant that the primary focus of the community is economic, as full agreement could not be reached on other features of the EU. The governments of member states were mainly content to share power with the EU when it came to economic policy than other policy areas, such as defence and foreign policy. There was two alternative concepts of how the EU should operate as a Europe of Nations, or as supranational organisation that closely integrated all policy areas for its member states. The ineffectiveness of early attempts to establish an extensive environmental policy were not helped by the slow pace of integration until the mid 1980s, it is no coincidenc e that the effectiveness of the EU’s environmental measures have increased whilst the EU has gained extra powers (Sawka Stevens, 2000 p. 156). Undoubtedly, the importance attributed to the pursuit of successful environmental policy within the EU was increased due to much stronger evidence of environmental damage which emerged during the 1980s especially in relation to the greenhouse effect (Eatwell Wright, 2003, p.234). Stronger scientific evidence had increased the media and the public awareness of the need for more effective and extensive environmental policy by both the EU and the governments of all member states. Taking measures to protect the environment transformed from being the preserve of environmentalist groups to an important issue for national governments and the EU to consider. As the EU already had an environmental policy it just had to consider ways of making its policy more extensive in scope and more effective in operation than before (Jordan, 1999, p. 74). Therefore the EU Commission and the Environment Directorate-General had a strong case for expanding the scope of the EU’s environmental policy. They could contend that environmental problems are on a global scale so that regional solutions would be of greater use in protecting the environment than the solutions put forward by the governments of the EU member states upon an individual basis. Of course, not all the member states of the EU had the same impact upon the environment. For instance, Britain, West Germany and France had a greater impact due to their larger populations and higher consumption levels. Some member states such as West Germany and the Netherlands had already begun measures to protect the environment earlier than the other EU member states (Bache George, 2006 p. 10, Duff, 1997 p.237). The institutional changes of the EU which were a consequence of the Single European Act had a strong influence upon the EU being able to adopt tougher and more extensive measures within the scope of its environmental policy. Prior to the signing of the Single European Act, the governments of member states were able to veto any legislation or proposed EU policy within the framework of the Council of Ministers. The EU Commission had thus generally worked hard to achieve compromise over proposed legislation to avoid such proposals vetoed. Such a structure was blamed for slowing down the process of EU integration, as well as reducing the scope and the effectiveness of EU policy. The EU structure had been stretched by the enlargements of the 1970s and the 1980s, which had also slowed down the deepening of the integration process. The primary objectives of the Single European Act were of course economic and political, although the move towards qualified majority voting on the Council of Mi nisters meant the EU found it easier to pass directives and legislation. That was due to legislation or directives were part of its environmental policy that no longer needed unanimous agreement to become adopted throughout the community. With the need to gain unanimous agreement over EU environmental policy within the Council of Ministers gone, it allowed the EU to put forward policy proposals more frequently and for those proposals to be carried forward more quickly with less chance of being watered down. The rationale behind the single market provided further justification of the EU to expand its environmental policy, so that all member states were implementing the same standards and aiming to achieve the same targets in reducing environmental damage through enhanced policy integration and co-operation (Bache George, 2006, p.253). To argue that the EU environmental policy is no policy at all also ignores the efforts that the EU has made to limit and reduce the damage done to the environmental by its member states. The notion of there not been an environment policy fails to mention its efforts to reach global agreements over the reduction of pollution and damage (). To its credit the EU Commission decided to act upon the evidence of the greenhouse effect, global warming and the shrinkage of the ozone layer. Action to stop the use of CFCs and thus stop the damage to the ozone layer, that was proven to be causing major levels of environmental damage. The agreement to phase out the use of CFCs was the first major worldwide accord to take action to protect the environment. The EU would be a prime mover in instigating further worldwide agreements culminating in the Rio Earth Summit and the Kyoto Protocol. In political terms the Rio Earth Summit and the Kyoto Protocol were notable achievements, in the fact that envir onmental protection was recognised as a major problem for the planet’s future. The agreements reached at the Rio Earth Summit and the Kyoto Protocol were criticised in some quarters for not going far enough to protect the environment, yet they are necessary steps in countering the greenhouse effect (Wallace Wallace, 2000 p. 293). The EU had to readjust its environmental programmes to reflect the greater levels of pollution in the former communist states of Central and Eastern Europe before they were allowed to join the EU. The only exception was the former East Germany, which because subject to all EU legislation and programmes as soon as it reunited with West Germany in 1990. In the former communist states of Central and Eastern Europe programmes in how to improve the environment were introduced at the same time as economic and political reforms to make these states liberal democracies that would eventually be ready to join the EU (Sawka Stevens, 2000 p. 176). The EU Commission realised that enlargement to include the former communist states of Central and Eastern Europe would also have implications for its regional development funds and the Common Agricultural Policy, as well as for environment programmes. Enlargement makes it harder to reach agreements over budgets and programmes, whilst obviously those p rogrammes that are adopted and implemented will have more of an impact upon the environment (Cini, 2003 p.257). The enlargement of the EU has complicated the policy making process meaning it can take longer to develop and implement programmes that will protect the environment (Bache George, 2006 p. 30). Therefore, the EU environment policy was derived from its economic policy. As the whole original rationale of the EU was to promote economic growth and prosperity within its member states it is hardly surprising that economic programmes dominated its policy-making processes. It certainly took a couple of decades before the EU Commission began to develop a separate environment policy and even longer to make those policies more than superficial or merely symbolic. The delay in forming an effective environment programme was due to the lack of evidence of the greenhouse effect or global warming which meant that the EU contented itself with putting general measures to reduce pollution. At that point stating that EU environment policy was no policy at all would have been completely justified. From the 1980s the scope of policy was increased due to concerns about the greenhouse effect and global warming. The capacity to pursue a more proactive environment programme was enhanced as a consequ ence of the Single European Act, which allowed environmental measures to be approved by a qualified majority, rather than by a unanimous vote. The greater commitment of the EU to adopting more effective environment protection programmes and agreed targets at the Rio Earth Summit and the Kyoto Protocol. However, despite efforts to make the environment a more prominent issue the EU is still primarily an organisation that has economic agendas that are the most important of its policy objectives and remits. Bibliography Bache I George S, (2006) Politics in the European Union, 2nd edition, Oxford University Press, Oxford Duff L, (1997) The Economics of Governments and Markets – new directions in European public policy, Longman, London Eatwell R Wright A (2003) Contemporary Political Ideologies 2nd Edition, Continuum, London Hobsbawm, E (1994) Age of Extremes, the Short Twentieth Century 1914-1991, Michael Joseph, London James H, (2003) Europe Reborn – A History, 1914 – 2000, Pearson Longman, Harlow Jones B, Kavanagh D, Moran M, Norton P, (2004) Politics UK, 5th edition, Pearson Longman, London Jordan, (1999) The Implementation of EU Environmental Policy; a policy problem without a political solution, Government Policy, Vol 17, no 11 Judt T, (2007) Post-war – A History of Europe since 1945, Pimlico, London and New York Sawka R Stevens A, (2000) Contemporary Europe, MacMillan Press, Basingstoke Wallace H Wallace W, (2000) Policy – Making in the European Union, 4th edition, Oxford University Press, Oxford