Renaissance in Italy

There were many factors that led to the Renaissance beginning in Italy. The Renaissance was a transition to the Modern Age that began in Italy. It began in Italy for plenty of reasons but the main factors for this happening are the geographical and sociological factors. These were what made Italy the country that started the Renaissance movement that would later move all throughout Europe. Geographically the main reason why Italy started the Renaissance was the reminder they had from ancient Rome. It was the beauty and art that showed that this area had wealth. 94) This was like a reminder to all the people in that country that they can all have wealth and beauty like that. It wasn't even Just the wealth and beauty in Rome but also the arts and music that was shown, this helped them want to change. (294) Not only was it Rome but there were also other cities like Milan, Florence, Venice, Mantra and Genoa that had the same characteristics. (295) This led to them stepping away from King doms and instead being led by cities. (Lecture 1) The wealthy families also helped start the Renaissance in Italy.One example was he Medici family who were so wealthy that they take over the city of Florence. (Lecture 1) Europe was hit with a plague and the first country to start trading again was Italy, which helped them get a huge increase in wealth over the other countries in Europe. This in itself had a big impact on the creation of the Renaissance in Italy. (lecture 1) All these factors played a big role in the creation of the Renaissance. It was because of Italy's history, location, and wealth that helped this happen. Without all these things happening in Italy the Renaissance wouldn't have happened as fast as it did.

How Each Piece of Legislation Will Influence Working Practices in the Setting? Essay

The Children Act 1989 has influenced setting by bringing together several sets of guidance and provided the foundation for many of the standards practitioners adhere to and maintain when working with children. The Act requires that settings work together in the best interests of the child and that they form partnerships with parents and carers. It requires settings to have an appropriate adult: child ratios and policies and procedures on child protection. This Act has an influence in all areas of practice within setting. For example; planning. 2. ) Disability Discrimination Act 1995 (DDA 1995)- The DDA states: â€Å"settings are required to make reasonable adjustments by either changing policy, providing alternative ways to access a provision, or by addressing physical features which make a service impossible or unreasonably difficult for disabled people to use. † (www. hse. gov. uk/disability/law. htm) This means that settings must make their provision more accessible. For example; by having downstairs toilets, wider doors and ramps to the front doors. . ) Children Act 2004 – This Act was introduced as a result of the death of Victoria Climbie and was the introduction of ‘Every Child Matters’ which ensures the wellbeing of children through its five outcomes. The Every Child Matters framework has influenced settings by giving them and other childcare settings a duty to find new ways of working together by sharing information and working co-operatively to protect children from harm. 4. ) Human Rights Act 2000 – This Act has had a huge impact in current legislation in the UK. Under the Act it was agreed that children would have the same rights as adults which means children have the right to dignity, respect and fairness in the way that they are treated. In terms of working with children the articles that relates to this Act are Article 8 which is about the right to privacy, Article 10 the right to freedom of expression and Article 14 discrimination. This legislation has also affected the main principles which underpin working with children. 5. ) Race Relations Act 1976 – The Race Relations Act 1976 aims to express ethnic discrimination. In 2000 there was an amendment to the Race Relations Act which reinforced some of the necessities of the earlier legislation and make settings work towards racial equality. In practice this means that a setting must be alert on how they promote their service, recruit staff and make the provision accessible to all. Following the Act, â€Å"the Commission for Racial Equality was established in order to help enforce the act, and also to advise the Government and others on issues concerning it.

Development of Multimedia Resources Essay Example | Topics and Well Written Essays - 2000 words

Development of Multimedia Resources - Essay Example From the discussion it is clear that  the idea of the activity is to promote and polish the English language in children, focusing more on writing. According to the National Curriculum, students should be able to use wide-ranging vocabulary, structure and organize events, demonstrate the use of a coherent structure in writing, bring about variations in the text according to the situation illustrated, convert ideas into textual form. The learning resource will help the student to become better at creating imaginary worlds, understand text and use their background knowledge in relating the text with the older situation. Moreover it would encourage students to comprehend that texts having similar topics present information in various ways or may contain different information. The resources will also promote the concentration ability of the students.As the study  stresses it needs to be emphasized that these objectives are not represented individually in each activity; rather listeni ng, reading and writing are integrated in the activity.  The Powerpoint presentation is intended for students and hence needs to be colourful in order to appeal to them. The design of the template is Oriel from the themes provided by Powerpoint 2007. The font selected was Comic Sans MS since it has an informal look to it. Pictures are added to give more effect to the learning resource.  The students will be given a list of words and they are required to make funny sentences.   The words can be displayed in attractive colours and in colourful frames. The words are going to include cry, flying, floating, soap, my, goals, load, try, coat, croak, sky, toast, boots, night and dry. Children are encouraged to use rhyming words in the sentences. An example can be given to illustrate the point e.g. â€Å"I've got a cat who sits on a mat and he wears a hat† (BBC Home 2011). There are 15 words in total. They can be divided into three groups since making 15 sentences can become ted ious for the children. 2. Identifying sentences Students can be given a list of sentences and can be asked if it is a sentence or not. The slide will first explain what a sentence is: â€Å"A sentence is a group of words that makes sense on its own. It must have a verb and it must start with a capital letter and end in a full stop, exclamation mark or question mark† (BBC). The slide will also give an example of what a sentence should be like, highlighting the capital letter, verb and the full stop etc. E.g. He likes to study mathematics. Anne

Report On Product Costing For Dumbellow Ltd Essay

Report On Product Costing For Dumbellow Ltd - Essay Example Furthermore, the production manager considered re-organization of production activities and also the use of a cheaper component of product Z. though all these proposals are viable; they have various shortcomings which may outweigh their expected benefit. In addition, a comparison of marginal costing and full costing (absorption costing) is dealt with in this report. The advantages of using marginal costing instead of full costing, in decision making, are discussed. In conclusion, the shortcomings of the analyses of various proposals examined in this report are identified. Recommendations on the best way to handle the case of product Z are also discussed at the end of this report. Key strategies that were recommended include reorganization of the production processes and the termination of the product. 2.0 Background Information Dumbellow Ltd is a manufacturing company that produces three industrial valves which are incorporated into equipment used in the Oil and Gas industry. The boa rd of Directors of the company is meeting on 3rd of October to discuss the draft budget for the following year, a few months before the start of that calendar and financial year. They are concerned about two issues; the deterioration of product Z in terms of its profitability in the present period and the financial year and the failure of the company to make a total profit of at least ?400k to meet their required 20% return on capital. Owing to the dissatisfaction of the board, the managers of Dumbellow Ltd raised varying proposals on ways to boost the profitability of the company. These diverse views prompted the formation of a group of five members with an objective of writing this report and making recommendations to the board on the most optimal course of action (Lewis, 2001). 3.0 Marginal Costing and Absorption Costing Marginal costing, unlike full costing, focuses on the additional costs of producing one ore more units of a product or service. Under this method, the cost of ma terials and labour are the only components which make up the marginal cost. Other costs such as rent and taxes are considered fixed since they will have been covered. For this reason, marginal cost is easier to compute and thus preferable for quick decision making. Besides saving on time, marginal costing it helps in the generation of additional profit. Every organization aims at maximizing profits which in turn facilitates growth of the business organization. One of the ways of maximizing profits is through reduction or minimization of costs, mostly the costs of production. Dumbellow ltd, for example, through marginal costing can utilize the spare capacity available to produce more of their products. In this case, fixed costs will not be considered since they are already paid; only labour and material costs matters. This enables managers to see quick means of generating extra profit. However, if full costing is used by the company to access the cost of producing extra units, it wil l be found unprofitable or t result in negligible profits because of fixed costs included and it will require a lo of time (Elliot & Elliot, 2004). Marginal costing brings about better performances but significant risk is experienced. Businesses using full costing sets their prices by ensuring that all costs are covered and a profit margin is also included. This calculated profit

Report market sells product internationally Essay

Report market sells product internationally - Essay Example The report would also include an analysis of the market segments and the beer market in the nation. The report would also showcase the market entry strategies and a specific product mix for the new market and would also include an analysis of the integrated marketing communication and other market strategies for entering the market successfully. Finally a set of plausible recommendations would be prepared that would be framed on the basis of the study conducted in the course of research. The present era of business environment is largely stated by various circles as the age of turbulence and intense competition. The entry of globalisation has made the world turn into a boundary less structure with firms expanding beyond political and geographic boundaries to reach out to new markets. This has also triggered a wave of competition among the organizations to establish their organizations in the market. The present study would deal with the international expansion of a beer company in the UK market. The choice of the market assumes significance considering the presence of a strong demand and favourable future opportunities in the nation. Background According to a report published by Nielsen the total beer industry in UK is valued at 3.48 billion pounds with volumes expected to be around 18.7 million hl. This shows a considerable scope for business in the market. However the market is also characterised by intense levels of competition as the market is dotted with a large number of players with highly established brand image and formidable brand positioning (Nielsen, 2009, p.6). Aim The main aim of this study would be to frame a business report that would try to uncover the business potential of UK as a beer market. The report would try to analyse the business market of the nation and would frame up a market entry plan that would also include formulating a product mix specifically designed for the UK market. The report would also cover the aspect of positioning and integrated marketing communication as well as an entry strategy for the company in the UK market. Scope The business report would analyse the business attractiveness of a new market in the context of the beer market in UK. The report would analyse the appropriateness in choosing the UK market as a destination for investment for foreign market players in the beer industry. Country Information Geographies UK is one of the most developed economies of the world with its importance being that of one of the pioneer nations of the industrial revolution. Geographically the nation is located in Western Europe with a total area of 243,610 square kilometres. The nation has a long coastline in the Atlantic Ocean that serves as its sea link with the USA. London the capital city of the nation is also known as the commercial and financial hubs of the world with

AIC test and diabetes Essay Example | Topics and Well Written Essays - 750 words

AIC test and diabetes - Essay Example From this study, it was found that A1C level of a patient provides a reliable measure of controlling chronic glycemia without the need for a timed sample or fasting, and it correlates highly with the long-term risk of diabetes-related complications and mortality. Most important, this test tool is more effective in detecting undiagnosed diabetes and there is a higher potentiality of using the measurements of AIC levels to screen type 2 diabetes (Choi et al, 2011). How the new tool can be integrated into practice It has been found that AIC test is not recommended for diagnosing diabetes among adolescents with diabetes. The conventional fasting plasma glucose test in which a patient is put on fast for 8 hours prior to testing has been found to detect more undiagnosed cases of diabetes among adolescents compared to the AIC test. The suitability of this among children is still debatable. For example, the American Diabetes Association has given guidelines on how it can be used in children yet researchers from Michigan University caution against the same. The AIC test tool is therefore best applicable to adults. This suitability is supported by research which indicates that AIC test is more sensitive in diagnosing adults accurately compared to adolescents. The application of the findings of this study to adults simply entails making a shift from the use of the fasting blood glucose tests to using AIC tests when diagnosing diabetes among adults.... The AIC test enables physicians diagnose patients who are diabetic faster and more comprehensively. Because of this, the AIC test can be used to increase the number of adults diagnosed with type 2 diabetes and thus the number of people with diabetes who receive timely intervention to reduce the complications and clinical implications of the disease. This will particularly be important in diagnosing asymptomatic patients because of the accuracy of obtaining glucose levels. The result of this will be the reduction of diabetic patients, especially asymptomatic patients, who suffer from multiple organs systems failure due to late diagnosis. This application is important because there is a rapid increase in the prevalence of type 2 diabetes. Less than 13% of adults in the US and Asia have been diagnosed with this type 2 diabetes. Among the newly diagnosed patients, 25% already had microvascular complications, indicating a 6- to 7-year time lag that exists between the onset of type 2 diabe tes and its diagnosis. The second application of the AIC test among adults is making predictions of diabetes for purposes of timely management. The AIC test is more powerful in identifying people who are at a high risk of becoming diabetic in future or who have undiagnosed diabetes. The use of AIC test will therefore be useful in increasing the prediction of new-onset diabetes among adults and thus the number of people that are likely to be on diabetes prevention and management programs. Â  This application is vital because when taking into consideration the clinical implications and complications of diabetes, it is of paramount importance to identify people with who are at a high risk of becoming diabetic in future or who have undiagnosed

Report Essay Example | Topics and Well Written Essays - 500 words - 2

Report - Essay Example A couple of mails recently received from the customers read that they are highly unsatisfied with our contact services. Some of them have complained in very harsh words that their calls were not picked. The problem is reported to have persisted 24 hours and they were never replied. Due to the malfunction of the helpline, many customers have incurred exaggerated telephone bills. Some of them have even personally visited the office and complained about the same quite rudely. This has upset the whole administration. â€Å"big screen† mobiles and many have related it to the unusual design of the sets. One of the customers has mentioned that all purchasers of this particular model have found same deficiency in the performance of this mobile. He wants the company to return his money in place of the mobile. prolonged use of mobiles that has exposed their ears to microwave radiations. Customers who have experienced headache after prolonged usage of the mobiles asked for modification in the design of the mobiles that would reduce ears’ exposure to microwave radiations. maintain the company’s reputation. Instant replacement of helpline with an efficient system is advised. Customers have strongly recommended that the company should seriously think over the development of a 24 hour live chat system in which customers can address their issues without having to make expensive calls to the administration. design of the mobile does not allow the use of suitable battery. It is strongly recommended to reconsider the design of the mobile to eliminate this issue. The director is advised to forward his immediate response to the customers’ queries about the mobile return and payback, since the mobiles were initially issued without a payback guarantee. The above mentioned issues have had considerable adverse effects on the affection of the customers with our

Who defines beauty Research Paper Example | Topics and Well Written Essays - 1000 words

Who defines beauty - Research Paper Example Beauty is a very subjective issue and thus can only be judged by the receiver. For one, with increased education, both men and women are using more measures to determine what is beautiful and what is not. For example, men have discovered that women favor dominant males and as such men may forgo their health, safety and so on in order to acquire rank so that they can have the power that makes them attractive to women. Elliot Aronson, a social psychologist at Stanford University, argued that how one sees oneself to some extent determines how attractive others see them. This is especially important given that it is almost impossible to find a culture that appreciates one’s body as being beautiful just as it is. Furthermore, we are no longer living in the Darwinian era where natural selection ruled and our purpose in life was merely mirrored towards reproduction and survival of the fittest. This means that we are no longer restricted to defining beauty within the constructs of finding a suitable mate. To put it better, finding a potential mate today involves looking for more than the ability to procreate. Today, both sexes are looking for intelligence, personality, compatibility and most of all the moral compass of the potential partner, friend, acquaintance or work mate. Unlike animals, men and women of today are seeking for greater meaning and purpose in their lives. This naturally means that our rationale of what beauty slightly differs from that of our Darwinian counterparts. All said beauty can only be judged by the receiver.

Animal System Research Paper Example | Topics and Well Written Essays - 2000 words

Animal System - Research Paper Example Their digestive system is composed of the mouth, tongue, gall bladder, pancreas, the four compartment stomach (rumen, reticulum, omasum, and abomasum), salivary glands, the small intestine (duodenum, jejunum, and ileum), esophagus and the large intestine, which include; cecum, colon, and rectum (Brooker 5). A ruminant animal uses its mouth and tongue to harvest forages and consume feedstuffs during grazing. Cattle pick up feeds during grazing by grasping and gathering the plants with their tongues and pulling them to tear for consumption. On average, cattle take from 25,000 to over 40,000 prehensile bites each day when grazing and harvest forage. Typically, spend over 30 percent of their time grazing, another 30 percent of their time chewing cud, and the rest of their time idling where they are not grazing or chewing cud (Hall 9). The roof of their mouth is a hard dental pad without incisors. The incisors on the lower jaw work against this hard dental pad. The incisors of roughage selectors are wide and have a shovel-shaped crown while those of concentrate selectors are narrower and chisel-shaped. They have the same number of molars and premolars both on the upper and lower jaws. The ruminants use their teeth to crush and grind feeds during chewing and rumination (Hall 9). Saliva helps in moistening the feeds hence making easy when chewing and swallowing. Saliva contains enzymes, which breaks down the starch (salivary amylase) and fat (salivary lipase) and is involved in recycling of nitrogen to the rumen. In the rumen and reticulum, the pH level is reduced by saliva. On average, in a day, a mature cow will produce up to 50 quarts of saliva; this is in relation with the amount of time they spend chewing feeds, which stimulates saliva production. The forage and feed mixes with saliva, which contains bicarbonate, sodium, phosphate, potassium and urea when consumed, to form a bolus. The bolus then moves from the mouth to the reticulum

Chinua Achebe vs. Margret Atwood Essay Example for Free

Chinua Achebe vs. Margret Atwood Essay Compare the ways that vultures are portrayed and used in the poems by Margaret Atwood and Chinua Achebe. By Jessica Tilbrook. Chinua Achebe and Margret Atwood grew up in two very different environments. They were born almost a decade apart, yet they both managed to construct two very meaningful poems about vultures. Achebe was born in Nigeria in 1930. In 1967 the region of Biafra broke away from Nigeria. Achebe became a devoted supporter of Biafra independence and served as ambassador for the people of the nation. But to get this point there was a 3 year war of independence ravage. Chinua Achebe witnesses some horrific scenes. He saw babies, children and adults starving to there death. He saw his own people from Biafra killing others from Nigeria. He saw how loving people have the capacity to be evil and vice versa according to Achebes version on the poem vultures. Chinua Achebe believed that any good work of art should have a purpose. Achebes vultures defiantly had a purpose, as it shows how even evil, vile creatures like vultures have the capacity to love. Throughout Achebes poem there is a negative feel. From the very start of the poem it is unpleasant and quite graphic in the description of the vultures. In the poem it occasionally refers to love as one of the vultures inclines affectionately. This suggests that even vile creatures can have the capacity to love. Chinua Achebe uses many techniques throughout his poem vultures. The structure of the poem has no rhyming scheme or lines of the same lengths. The lines are written short, probably on purpose as you can then appreciate the horror, by reading it slower, creating tension. Achebes poem isnt really in Stanzas it is more split into four sections; this is probably done to keep the flow of evil and ideas running through the poem. There is also a lack of punctuation throughout the poem, this could have been done on purpose to keep the poem flowing, like the sections. Chinua Achebe choose to right in past tense for the description of the vultures, as its easier to understand what vultures are like whereas the Belsen Commandant is described in the present tense. This might of been done to remind us that evil is all around us now, and everyone has the capacity to be evil. The word strange on its own, at the beginning of the second section makes us pause, and think about whats actually going to be strange, which makes you think about the whole section. Throughout Achebes poem there is a lot of imagery a good example of this is Belsen Commandant a mass murderer and his children calling him Daddy, not father. This is probably done so you can visualise how the children have no idea of what there father has actually done, and they are treating him like normal. This is quite emotional to read, as you can imagine this really happening. Another example of Achebes imagery is the metaphors he uses to describe death and horror. In the first section it says vulture perching high on broken bones of a dead tree. This makes the atmosphere more intense, and builds up the tension from the very beginning. There is some alliteration in the poem, but there are not many references to sound. I think Achebe wants to concentrate on more visual images rather than sound effects to suggest his ideas. I liked Achebes version of the poem vultures. It had a very meaningful purpose, which is what Achebe wanted to achieve. He wanted to use vultures as a vehicle to get people to understand that even the most loving of people have the capacity to be evil. I think he used vultures as a very successful vehicle at getting his point across. I also think that this poem is ambiguous on one hand, you could say that even the cruellest of creatures show even the tiniest amount of love, but on the other hand, that even the most loving creatures have potential to be even the slightest bit evil. The second poem called vultures was written my Margret Atwood. She was born in Ottawa, Ontario in 1939. She was a daughter of a forest entomologist, and spent part of her early years in the bush of North Quebec. Atwood is the joint honorary president of the rare bird club of birdlife international. The main message of this poem is how life comes of death. So basically the cycle of life, and even from the most horrific things in life, can bring something extraordinary out of it. Throughout Atwoods poems there are references to death, such as hung and bones. This does not give a good vibe to the poem. Atwood uses several metaphors throughout. Then theyre hyenas, raucous around the kill, flapping their black umbrellas. This is two metaphors in one sentence. She describes the vultures as hyenas which is not only a good comparison but good use of imagery. Also Atwood says the vultures were flapping their black umbrellas this makes them out to seem huge evil animals. The structure of Atwoods poem is done very well, as she occasionally puts odd words on a separate line to make you think about the poem in more depth. The poem is sort of in stanzas but there isnt maybe, which helps the poem keep flowing. All of the lines in the poem are roughly the same length, apart from the occasional odd word. I think it makes the poem easier to read, and get the rhyme flowing at the right pace. Margret Atwood uses a variety of meaningful and powerful words. For example carnage violate gluttonous all these words have a negative impact on vultures. As they are explaining why and how they are vile creates. But some people might say that the way vultures act is completely natural. This is because it is natural for them to eat, which means killing other animals, to feed themselves and there family. Which shows this poem is also quite ambiguous. There arent many references to sound throughout Atwoods version of Vultures. But she does say vultures snigger at funerals. And sniggering refers to sound. This also implies vultures are vile creature, as it is inappropriate to horribly giggle at a funeral. I think that Margret Atwood successfully used vultures as a good vehicle to show how life comes out of death, even in the most horrible circumstances. I thought both Chinua Achebe and Margret Atwoods poems both had very different meanings, but both shows contrasts between humans and vultures. In my opinion Chinua Achebes version of vultures was the best used vehicle to get his point across. As he point his point across very well, and he achieved his purpose that any good work of art should have a purpose. So I think Chinua Achebes poem just slightly had an edge over Margret Atwoods because of Achebes aims for his poem.

Entrepreneurship Motivation Among Students Business Essay

Entrepreneurship Motivation Among Students Business Essay The Indian economy was previously highly depended on agriculture; however, the current development in the industrial and service sectors requires entrepreneurship to also parallely progress, so, entrepreneurship in India requires ample motivation. Many aspects play a role in developing entrepreneurship: Educational institutions help develop requisite qualities like leadership and team spirit, help in the development of business plans, and the gaining of financial support, besides setting up TBIs and EDCs. Established businesses can help with internship, apprenticeship, and collaborations. Small scale industrial associations can also act as facilitators in prototype labs, and expositions. It is the view of a number of first generation entrepreneurs that entering into entrepreneurship demands a lot of drive and passion. Not only is the entrepreneur expected to be inspired by the idea behind the business, but business man must also have ample leadership potential in order to be able to take the responsibility in case of failure. Role of educational institutions: What students posses? What is needed in an entrepreneur? Qualitative transformation required to be an entrepreneur Educational institutions must for this reason create leaders who are simultaneously both good team players, while at the same time being capable of exercising absolute control over their employees. With this view in mind educational institutions take active efforts to boost leadership skills through development of business plans, and conducting of best manager competitions. Various team-building games are also conducted. The concept of developing competitive business plans adds to the soundness of the plans, as each student would want to better upon the plans of the others. Students come from various backgrounds, and so those students from business families could assist students from non-business families in the development of their business plan. In this way even students who may not originally have been interested in business may be drawn into business as a result of their involvement with their business plan. Self-motivation is a slow process among Indian students, as compare to the youth in Western countries, where people begin work in their teens. Being conventionally risk-taking, western societies do not look to secured jobs, and are willing to experiment with different business enterprises. In India however, entrepreneurship is considered the preserve of a few hereditary business families, who posses the requisite business acumen. Educational institutions also lack behind in encouraging students to step into entrepreneurship as placement cells are often formed with the sole idea of only getting students into stable jobs, and a comparatively lesser emphasis is laid on the setting up of entrepreneurship development cells. Colleges should also take other steps such as the setting up of Entrepreneurship Development cells (EDCs), where people are called in the raise the awareness of students as regards the marked situation financial and other resolve available. College libraries must also be well stocked in books by renowned entrepreneurs, such as the books of Subroto Bacghi, which thorough light on the process through which the entrepreneurs have risen to the top. The lack of sufficient financial resources is another major hurdle faced by first generation entrepreneurs. Colleges step in this regard by sponsoring good business enterprises upto a stage when they are able to stand on their own feel and are well grounded. Initiative on the part of financial institutions, in giving business loans can give a further impetus to this endeavor. Educational institutions can play a role in connecting those students who have good business ideas, but lack financial resources with sponsers willing to finance them. Role of extant enterprises: The concept of internship is the crux of widespread entrepreneurship in foreign countries, and must be propagated in India also. Internship must be avidly encouraged among students at the college level itself, as students will be able to go through stints in various organizations, and form a clear picture of their interest and aptitudes. In this way, the business acumen possessed by the said business families can also be absorbed by those who do not belong to such families. Thus, the lack of confidence found in students, as result of dearth of industrial exposure can also be mitigated. The effectiveness of internship can be further enhanced by combining it with industrial visits to a varied variety of industries, in order to widen the scope of the students exposure. Interactive sessions, where students get to meet a large number of industry leaders can also be encouraged. Successful businessmen must also come forward to take up protà ©gà ©s and apprentices who can be groomed to succeed them. Role of business associations: Organizations like SIPCOT play an active role in the propagation of sound business plans and there by setting up the business. Educational institutions will profit by getting actively involved with such organizations in order to foster the growth of their students. Students can also be given a safe atmosphere in which to experiment with the implementation of their ideas if expositions are setup by small-scale industries associations where students can setup stalls, and market their prototypes to the people who come to visit the stalls. Awareness among educational institutions has also increased, and many colleges now have vibrant Technology Business Incubators (TBIs), which are connected to important industries. These industries carry out the ideas innovated upon by the students. Students are also allowed to directly interact with the industries where their ideas are implemented and can be principal part of the implementation process affording the students better clarity about the viability of their ideas, and awareness as to what and how changes are to be enacted to the idea. Other factors to enhance entrepreneurship: Another point to be kept in mind is that a business need not start big. An entrepreneur can always begin with a little organization based on a small idea and then diversify into numerous fields as new and innovative ideas come to him. Collaborations are also a good idea. Start-up entrepreneurs can begin with the small enterprise, in collaboration with a lager firm, so that they can receive financial support, and mergers are possible in the case of worst case scenario. In this regard, parental support plays a vital part as parents should encourage their children to follow their heart and go after their dreams, however big or small. The government can do its part by encouraging ancillary support to entrepreneurs from such sources as suppliers, retailers and distributors. Co-operatives can be formed among groups of suppliers, retailers, distributors, and businessmen, so that they can all work towards their common profit. The government has also nowadays become more liberal in its economic policies, providing more space to entrepreneurs. Risk-taking is a problem area for most first generation entrepreneurs. Many fist generation entrepreneurs do not have ample financial resources in order to be able to bare the brunt of heavy losses. This situation may be eased by setting up business on the basis of partnerships. This, not only distributes risk, but also leads to the sharing of ideas, and the best ideas can be selected after detail deliberation. E-commerce is now affording new entrepreneurs fresh pastures, as the investment on tangible assets in a web-based business is very limited, hence reducing the risk of huge financial losses. Education is a great benefit to students as it makes them more articulate, and so it helps the new-age entrepreneurs build a better rapport with customers, who are they life-blood of the organizations. Industrial training institutes formed the ideal atmosphere for motivating students to enter into entrepreneurship, as the scope of education at ITIs naturally gives the students the require technical know-how, which will help them fine-tune details at the grassroots level in the enterprise which they setup. In conclusion, India, a country which has produce business masterminds like JRD Tata, has the potential to develop entrepreneurial skills among its sizable working age population, which is slated to grow from 77.5 Crores in 2008 to 95 Crores in 2026, according to the 2008 -09 annual budget. Literature Review According to the prevailing literature, entrepreneurial behavior of any society is determined by different factors. These are social, personality and environmental factors (Gurol and Atsan, 2006). Social factors or demographic factors examine the personal background, family background, gender and the early experiences of entrepreneurs and potential entrepreneurs, while the environmental factor model looks at the contextual factors such as the value of wealth, tax reduction and indirect benefits, timing opportunities in career process and the impact of market condition. Personality factors, widely known as trait model, focus on personality characteristics of entrepreneurs. Trait model rests on the assumption that entrepreneurs possess certain inherent characteristics, values and attitudes that provide an impetus for them and distinguish them from others. Personality Traits and Socio-demographic Background A number of personality traits, such as risk-taking propensity, the need for achievement, and locus of control, have been discussed as factors affecting peoples aspirations to start their own firms. Need for achievement McClellands need for achievement theory (1961) highly emphasized that need for achievement is one of the strongest psychological factors influencing entrepreneurial behavior. It is believed that individuals with a high need for achievement has a strong desire to be successful and are consequently more likely to behave entrepreneurially. Individuals, who have a strong need to achievement want to solve problems themselves, set targets and strive for these targets through their own efforts, demonstrate a higher performance in challenging tasks and are innovative in the sense in looking for new and better ways to improve their performance. Risk taking propensity A persons risk-taking propensity can be defined as his/her orientation towards taking chances in uncertain decision-making contexts. According to Cantillion (1775) the main factor in differentiating the entrepreneurs from employed workers was the uncertainty and risk taken by the former. It is believed that entrepreneurs prefer to take moderate risks in situations where they have some degree of control or skill in realizing a profit. Locus of control Another personality trait is locus of control. While individuals with an internal locus of control believe that they are able to control lifes events, individuals with an external locus of control believe that lifes events are the result of external factors, such as chance, luck or fate. The empirical evidence shows that small business entrepreneurs are more oriented at the internal level, than the population in general. The socio-demographic background refers to a persons social background and earlier experiences. It is revealed that the family, particularly, the father or mother, plays the most powerful role in establishing the desirability and credibility of entrepreneurial actions. It was found that significant relationship between small business work experience and interest in owning a small firm as compared to other types of work experience, past entrepreneurial experience may be more important for entrepreneurial success and for interest in an entrepreneurial career. The respondents whose parents owned a small business showed the highest preference for self employment and the lowest preference for organizational employment. By examining the relationship between demographic variables and entrepreneurial intention if was discovered that family background and gender did not contribute to entrepreneurial motivation but self employment experience was marginally supportive. The result indicated that a post graduate with entrepreneurship exposure was more likely to start a new business and have stronger entrepreneurial intentions than any other graduate. Entrepreneurial Intention Katz and Gartner (1988) define entrepreneurial intention as the search for information that can be used to help fulfill the goal of venture creation. They found that while 43% of Post Graduate preferred to be Self-Employed, only 7% showed real inclination to go ahead and step into entrepreneurship. Research Methodology This study aims to analyze the entrepreneurial characteristics of university students on the basis of data collected. The researcher assumed that certain entrepreneurial characteristics and their socio-demographic background motivates people to become entrepreneurs. A structured questionnaire was designed to gather the data required for this research. The research instrument covers socio-demographic variables, and entrepreneurial intention measures, along with such variables as, the need for achievement, risk-taking propensity, and locus of control. Sampling Design and Data Collection Procedure Students of the MBA department of Anna University, Coimbatore were surveyed. A questionnaire among 48 students and all the responses were found to be useable and relevant in the tabulation of data. Results and Discussions The results were found to be as follows: It was found that students from different social setups possessed different qualities. Students with business parentage were found to be strong in aspects of leading effectively and versatility. In fields of Competitiveness, taking initiatives, and having desire to create, students with employed parents were found to be capable. Students from agrarian setup were the ones most willing to innovate. According to gender classification, it was seen that women were willing to take the initiative, to compete forcefully. In all other respects, such as Innovation, Leadership, Desire to create and Versatility, the men were in the lead. In the measurement of other social demography variables Being well organized was rated at the highest, followed by Patience, then the ability to get along with peers. Perseverance, High level of energy and need to associate closely with others were on an equal footing. The survey also came to realize that the students were inherently highly self-confident. The students also display a desire to be self-reliant. Some showed a strong driving force, be it money or desire for power. The Propensity to take risks, however, was a quality which was discovered only in a third of the students and even fewer were willing to face uncertainties. Conclusion: Overall students displayed a high entrepreneurial intention in such aspects as innovation, the desire to take initiative and leadership potential. Men showed more entrepreneurship capacity, as compared to women. In personal traits, students were well-organized and patient. Though students are driven by ample self-confidence, their confidence suffers when it comes to taking risks and facing uncertainties. Thus it is to be understood that, though students already possess a reasonably good attitude but this attitude requires ample boosting in the sphere of risk-taking propensity. So, initiatives taken to protect entrepreneurs from risk will go long way in getting more students involved in entrepreneurship.